LONDON — The UK’s Harmony on Oxford Street has reported an increase in customer traffic since the launch of their “Fifty Shades Darker” window display.
The display, titled “Masquerade Ball,” was designed in house by the Lovehoney team and the project was spearheaded by Lovehoney's sales consultant Laura Wood.
The scene depicts two mysterious figures dancing by the light of a chandelier, while the left hand side of the window is covered by Lovehoney’s newest advertising campaign.
“Having such a spectacular window display has created such a buzz amongst the team here, especially since the last ‘Fifty Shades’ film was such an a enormous success,” said Jamie O’Sullivan, area retail manager of Harmony Limited. “This window is very theatrical with the ballroom scene from the new film being captured quite remarkably.
“It gives the window great depth,” O’Sullivan continued. “I’ve actually lost count of times I’ve seen people taking selfies outside the shop. It has been an absolute pleasure to work with Lovehoney on this. The support and input they provide is amazing. They are a class act.”
O’Sullivan also noted that the most asked for items have been the “Fifty Shades Darker” masks, showcased in the window display and “iconic symbols of the movie.”
“It has been fantastic to work with Jamie and the Harmony team on the window,” Wood said. “The store is known around the world for its innovative displays and collaborative approach. We wanted to create the effect of shoppers being drawn into the ballroom scene and being part of it.
“I am so passionate about the “Fifty Shades of Grey” brand and opportunities like this make working on it all the more enjoyable,” she continued. “I look forward to working with the team in the future, and other retailers all over the UK. There is so much more we can do. ”
For more information, contact Wood at laura.wood@lovehoney.co.uk.
