BATH, England — Lovehoney has announced it is partnering with Italian distributor Msx Distribution to sell Lovehoney’s tokidoki X.
"At the moment we are experiencing huge degrees of interest from the 18-25 year old demographic in Italy,” said Fabio Pilastrini, product manager at Msx. “The tokidoki X Lovehoney range is colorful, fun and fits this demographic perfectly. The designs are going to wow everyone! We have complete trust in Lovehoney's products too, which has made working with this range all the more enjoyable."
Jade Bawa, Lovehoney’s trade sales executive added, “We are delighted that Msx has added the new tokidoki x Lovehoney collection to their offering. The artist of the designs comes from Rome and we can't wait to see Msx bring this exciting unique range to customers throughout Italy."
For more information, visit Lovehoney.co.uk or MsxDistribution.com.
