It's the Bomb Bringing Sexy Erotic Soaps to SHE L.A.

It's the Bomb Bringing Sexy Erotic Soaps to SHE L.A.

LOS ANGELES — It’s the Bomb will be exhibiting its Bom Bomb Erotic Soaps line and other products at the next Sexual Health Expo (SHE), to be held this weekend Feb. 4-5 at the California Market Center (CMC) in Los Angeles.

“We have only been in business a little over a year now,” said Dianna Baer, aka Dirty Dianna, a spokesperson for It’s the Bomb. “We've been traveling across the USA attending adult/porn novelty expos.”

The Scottsdale, Ariz.-based company was founded by Suzy Bubbles and manufactures a variety of pleasure products, ranging from penis-shaped lights to sexy fragrances and soaps in the shape of butt plugs, handcuffs and various male and female body parts.

“We didn’t intend to be all naughty, but we found that sex is selling — and we've been received very well,” Baer said. “Nobody has done what we do. We are the first to have such an array of every body part imaginable, plus many naughty innuendo soaps.”

In addition to its penis-shaped soaps, It’s the Bomb manufactures soaps in the shape of vaginas and breasts. The company also manufactures soaps in the shape of male or female anuses.

“Every titillating soap shape is made by us in our Suzy Bubbles Factory (in Arizona),” Baer said. “We use the finest combinations of shea butters, oatmeal and goats milk with the most arousing non-alcohol, oil-based fragrances we can find. Everything we put into the soap is face makeup grade. So even though our products are absolutely beautiful and fragrant, you can use them as soap.”

It’s the Bomb’s penis-shaped soaps are available in an assortment of colors, including blue, pink, yellow, green, purple, orange, white and flesh tone. One of the company’s best-selling products, Baer said, has been its Stroker soap.

“The Stroker soap with a suction cup that we sunk into the bottom of the soap went viral,” Baer said. “It will stick to the counter or the wall or someone’s forehead, or a candlestick or a pretty soap dish. The idea behind the Stroker is get your hands wet, then you stroke his shaft for soapy suds to get your hands clean.”

On Jan. 12, It’s the Bomb’s Bom Bomb Erotic Soaps won Sensual Bath and Body Product of the Year in the 2017 XBIZ Awards, held at the Westin Bonaventure Hotel in Downtown Los Angeles during the XBIZ 2017 series of events.

For more information on It’s the Bomb, visit their official website or follow them on Twitter or Instagram.

For more information on SHE, follow them on Twitter, Instagram or Tumblr.

For more information on Baer, follow her on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight, Penthouse Parntner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Show More