It's the Bomb Bringing Sexy Erotic Soaps to SHE L.A.

It's the Bomb Bringing Sexy Erotic Soaps to SHE L.A.

LOS ANGELES — It’s the Bomb will be exhibiting its Bom Bomb Erotic Soaps line and other products at the next Sexual Health Expo (SHE), to be held this weekend Feb. 4-5 at the California Market Center (CMC) in Los Angeles.

“We have only been in business a little over a year now,” said Dianna Baer, aka Dirty Dianna, a spokesperson for It’s the Bomb. “We've been traveling across the USA attending adult/porn novelty expos.”

The Scottsdale, Ariz.-based company was founded by Suzy Bubbles and manufactures a variety of pleasure products, ranging from penis-shaped lights to sexy fragrances and soaps in the shape of butt plugs, handcuffs and various male and female body parts.

“We didn’t intend to be all naughty, but we found that sex is selling — and we've been received very well,” Baer said. “Nobody has done what we do. We are the first to have such an array of every body part imaginable, plus many naughty innuendo soaps.”

In addition to its penis-shaped soaps, It’s the Bomb manufactures soaps in the shape of vaginas and breasts. The company also manufactures soaps in the shape of male or female anuses.

“Every titillating soap shape is made by us in our Suzy Bubbles Factory (in Arizona),” Baer said. “We use the finest combinations of shea butters, oatmeal and goats milk with the most arousing non-alcohol, oil-based fragrances we can find. Everything we put into the soap is face makeup grade. So even though our products are absolutely beautiful and fragrant, you can use them as soap.”

It’s the Bomb’s penis-shaped soaps are available in an assortment of colors, including blue, pink, yellow, green, purple, orange, white and flesh tone. One of the company’s best-selling products, Baer said, has been its Stroker soap.

“The Stroker soap with a suction cup that we sunk into the bottom of the soap went viral,” Baer said. “It will stick to the counter or the wall or someone’s forehead, or a candlestick or a pretty soap dish. The idea behind the Stroker is get your hands wet, then you stroke his shaft for soapy suds to get your hands clean.”

On Jan. 12, It’s the Bomb’s Bom Bomb Erotic Soaps won Sensual Bath and Body Product of the Year in the 2017 XBIZ Awards, held at the Westin Bonaventure Hotel in Downtown Los Angeles during the XBIZ 2017 series of events.

For more information on It’s the Bomb, visit their official website or follow them on Twitter or Instagram.

For more information on SHE, follow them on Twitter, Instagram or Tumblr.

For more information on Baer, follow her on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Zalo Signs Distro Deal With ECN

Zalo has inked a deal with East Coast News (ECN) for U.S. distribution.

Toendi Debuts 'Aurora 2' Vibe

Toendi has unveiled its new Aurora 2 vibrator.

Je Joue 'ILY G-Spot Wand' Featured in Vice Review

Je Joue’s ILY G-Spot Wand has been named Best G-Spot Wand in a new round-up of the best wand vibrators on Vice.com.

Beisar Introduces 'Pelor' Anal Vibe

Beisar has debuted its Pelor vibrating anal pleasure product.

Holiday Now Shipping 'Zumio X2' Stimulator

Holiday Products is now shipping the Zumio X2 clitoral stimulator.

CalExotics Appoints Lupe Martinez, Austin Ferdinand to Executive Team

CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.

Sportsheets Names Emily Silva Director of Product and Merchandising

Sportsheets has appointed Emily Silva as its new director of product and merchandising.

Male Power Debuts 'Eco Cozy' Collection

Male Power has introduced its new Eco Cozy collection of men's underwear.

Altitude Show Taps Deanna Klerks for Buyer Relations and Experience Manager

Altitude Show has hired Deanna Klerks as its new manager of buyer relations and experience.

Toendi Launches Full Company Rebrand

Pleasure brand Toendi has launched a rebrand of its logo and products.

Show More