Adam & Eve Surveys Consumers on Open Marriage

Adam & Eve Surveys Consumers on Open Marriage

HILLSBOROUGH, N.C. — AdamAndEve.com asked more than 1,000 adults if they could have an open marriage — a marriage or relationship where both partners agree they may each have sexual relations with others.

Of those polled, 9 percent of the women and 17 percent of the men said they would be agreeable to an open marriage. Eighty-one percent of the women and 67 percent of the men said they were not open to it, and 10 percent of the women and 16 percent of the men were unsure.

“Current research shows that around 5 percent of the U.S. population are involved in open relationships,” AdamEve.com sexpert Dr. Kat Van Kirk said. “Open relationships are not for everyone, but it is encouraging to see that more and more people are open to the idea that sex — and relationships — do not follow a one-size-fits-all rule.”

Adam and Eve Director of Marketing Chad Davis said, “Adam & Eve is proud to provide a wide array of products to enhance lovemaking on any level. Our primary goal is to promote healthy sexuality between consenting adults.”

The web-based survey, conducted by an independent third party survey company, of more than 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

"Sex Chat with Dr. Kat" can be found on podcasts through iTunes or DrKat.com. Her book, “The Married Sex Solution: A Realistic Guide to Saving Your Sex Life,” can be found on Amazon.com.

For more information about Adam & Eve, visit AdamEve.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts Limited-Edition 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited-edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Show More