COPENHAGEN — Danish company DanaLife has announced that it is selling its JES penis extender in Germany again after winning a patent battle in a German court.
Over 20 years ago, DanaLife said, Danish plastic surgeons Finn Work Knudsen and Jorn Ege Siana developed a product to “protect patients against scar tissue and retraction after an operation of the penis. As patients often were operated (on) to get a larger penis, it was, of course, important that the penis didn’t retract after the operation.”
For many years, however, DanaLife did not have a patent for its JES Extender.
“For different reasons, we never got the product patented, and we have always had a may-the-best-man-win approach to the competition,” said Jes Bech Mulle, owner and CEO of DanaLife and Dana Medic. “We have fought many replica products around the world, but we have always prevailed through better quality and service.”
When a German company, Muller said, obtained a patent for a similar product, DanaLife could not legally sell its JES Extender in Germany. But after a four-year legal battle in Germany, Muller said, DanaLife won the right to sell its product in that country again.
“When DanaLife resumed the export to Germany after four years, the sales immediately rose again,” the company said. “And after a few months, it was back at the previous level."
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