Adam & Eve Explores Autonomous Sensory Meridian Response

Adam & Eve Explores Autonomous Sensory Meridian Response

HILLSBOROUGH, N.C. — Autonomous Sensory Meridian Response, or ASMR — a newly acknowledged phenomenon, which leaves some devotees with what they call a “brain orgasm” — is the subject of adult e-tailer giant Adam & Eve’s latest research effort.

Adam & Eve’s informative quiz can be found here. 

ASMR stimuli include auditory, visual and tactile experiences. While non-sexual, ASMR triggers can be anything that gives a person “that tingling sensation that starts in the scalp and moves throughout the body.” It creates a blissful calm that may be utilized for insomnia, stress or meditation.

“Common ASMR triggers are the sight and sound of pages turning in a book, rain on a tin roof or a tickling whisper in your ear,” said Dr. Kat Van Kirk, Adam & Eve resident sexologist. “Others — seeing someone fold laundry, fingernails tapping on a table or watching and listening to painter Bob Ross — are more obscure, but still have a following.”

A recent “Are You ASMR Prone” Hot Jar poll from AdamAndEve.com asked more than 2,000 visitors if they have ever experienced this unique tingling sensation, what caused it and if they have or would be willing to engage in any of these triggers intimately. Fifty-seven percent said they had experienced an ASMR sensation resulting from whispering, light blowing or hand movements. Another 82 percent of adults polled said they intentionally engage in activities to produce this tingling sensation.

“The scientific community has only recently delved into the ASMR movement,” Dr. Kat. said. “While many people have positive reactions to ASMR triggers, many others aren’t affected at all. And some have negative reactions to the stimuli. However, we believe there is an opportunity to take ASMR experiences to the next level, and explore how reaction to certain stimuli could be translated to the bedroom and enhance arousal and orgasm for many couples.”

Adam & Eve’s AMSR quiz is designed to help individuals assess whether they have ASMR triggers and how they can put them to good use. For more information on ASMR, click here.  

Numerous YouTube videos have brought ASMR to light. Popular ASMRists TingleBelle and Sweet Whispers contributed to the Adam & Eve ASMR Quiz.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Show More