Williams Trading Launches Month-Long Holiday Sale

PENNAUKEN, N.J. — Williams Trading Co. has launched a month-long holiday sale featuring pleasure products from CalExotics, System JO, Wicked Sensual Care, Hott Products and Joyboxx. The sale, which excludes new releases and is supported with free e-learning at Williams Trading University (WTU), will conclude on Saturday, Dec. 31 at 3 p.m. EST. 

Williams Trading said that Cal Exotics “pioneered female-friendly products, introducing powerful motors backed by an industry-leading warranty that were designed for women by women” and described Wicked Sensual Care as “one of the fastest growing lines of lubricants and sensual enhancements on the market today.” System JO’s products range from lubricants and gels to performance enhancers.

“Each of these manufacturers are adult industry veterans with a long-standing history on the retail floor,” said Erin Viereck, marketing and vendor liaison for Williams Trading Co. “This is a great time for retailers to stock up for the holidays. Examine inventory levels, inspect the store’s budget and reorder any impulse items and other top sellers to capitalize on the extra exposure.”

Joyboxx with Playtray, Williams Trading said, “is one of the only hygienic adult toy storage systems that protects sex toys, people and furniture before, during and after sexual play.”

“Joyboxx is supporting this sale with free POS signage while supplies last,” said Scott Dantis, director of sales and marketing for Williams Trading Co. “These beautifully designed counter adverts are free by contacting your Williams sales rep.”

Hott Products' line of edibles includes lollipops, mints, gum and bachelorette items.

For more information on Williams Trading Co., visit their official website or follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Male Power Debuts 'Gridlock'd' Collection

Male Power has introduced its new Gridlock’d collection of men's underwear.

B-Vibe, Gigi Engle Partner for 'Kink Starter Kit'

B-Vibe and author Gigi Engle have partnered for the limited-edition Kink Curious Kit.

Orion Debuts 'Vibepad Mini' Vibrator

Orion Wholesale has introduced its new Vibepad Mini vibrator.

SCOTUS Won't Hear Appeal in NYC Adult Businesses Zoning Case

The U.S. Supreme Court has declined to hear an appeal by a group of adult businesses of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

National Signs Distro Deal With NeuroSource for Happy Mind, XXXTabs

National Distribution has signed a deal with NeuroSource to carry the wellness brand's Happy Mind and XXXTabs product lines.

Show More