Williams Trading Launches Month-Long Holiday Sale

PENNAUKEN, N.J. — Williams Trading Co. has launched a month-long holiday sale featuring pleasure products from CalExotics, System JO, Wicked Sensual Care, Hott Products and Joyboxx. The sale, which excludes new releases and is supported with free e-learning at Williams Trading University (WTU), will conclude on Saturday, Dec. 31 at 3 p.m. EST. 

Williams Trading said that Cal Exotics “pioneered female-friendly products, introducing powerful motors backed by an industry-leading warranty that were designed for women by women” and described Wicked Sensual Care as “one of the fastest growing lines of lubricants and sensual enhancements on the market today.” System JO’s products range from lubricants and gels to performance enhancers.

“Each of these manufacturers are adult industry veterans with a long-standing history on the retail floor,” said Erin Viereck, marketing and vendor liaison for Williams Trading Co. “This is a great time for retailers to stock up for the holidays. Examine inventory levels, inspect the store’s budget and reorder any impulse items and other top sellers to capitalize on the extra exposure.”

Joyboxx with Playtray, Williams Trading said, “is one of the only hygienic adult toy storage systems that protects sex toys, people and furniture before, during and after sexual play.”

“Joyboxx is supporting this sale with free POS signage while supplies last,” said Scott Dantis, director of sales and marketing for Williams Trading Co. “These beautifully designed counter adverts are free by contacting your Williams sales rep.”

Hott Products' line of edibles includes lollipops, mints, gum and bachelorette items.

For more information on Williams Trading Co., visit their official website or follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

Show More