SAN JOSE, Calif. — Hustler Hollywood will open its first retail store in Northern California on Saturday.
Hustler Hollywood’s new San Jose location will be the 20th store in the chain and sell Hustler-branded lingerie, DVDs and sex toys and novelties, among other products.
The store, a former 6,000-square-foot former Bank of the West building, reportedly went through about $1 million in renovations.
LFP Inc. founder Larry Flynt will be on hand at the store’s 6 p.m. grand party on Saturday.
The grand opening will include bubbly to sip and goodies to be given away, including a chance to win a $500 shopping spree, as well as a local "Hustler Honey" search contest that begins at 3 p.m.
The new Hustler Hollywood location is located at 2210 Business Circle in San Jose, Calif., 95128.