System JO Adds Sandra van Looij as European Brand Ambassador

System JO Adds Sandra van Looij as European Brand Ambassador

VALENCIA, Calif. — System JO’s management today announced the appointment of Sandra van Looij as European brand ambassador. 

As the lubricant manufacturer continues to increase its global exposure, van Looij will help to provide educational and marketing support in the foreign market. 

van Looij joins the company with many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer.  Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s E.U. regional manager said, “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team.  She brings with her valuable experience within the adult market.  Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. 

European resellers interested in scheduling product training can contact Becky Anniuk at Rebecca@systemjo.com or Sandra van Looij at sandra@systemjo.com

Domestic retailers looking for further information may contact sales@systemjo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More