System JO Adds Sandra van Looij as European Brand Ambassador

System JO Adds Sandra van Looij as European Brand Ambassador

VALENCIA, Calif. — System JO’s management today announced the appointment of Sandra van Looij as European brand ambassador. 

As the lubricant manufacturer continues to increase its global exposure, van Looij will help to provide educational and marketing support in the foreign market. 

van Looij joins the company with many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer.  Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s E.U. regional manager said, “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team.  She brings with her valuable experience within the adult market.  Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. 

European resellers interested in scheduling product training can contact Becky Anniuk at Rebecca@systemjo.com or Sandra van Looij at sandra@systemjo.com

Domestic retailers looking for further information may contact sales@systemjo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

EQOM Appoints Anneke Kamphuis Interim CEO

EQOM Group, the company behind ONE-DC and EasyToys, has appointed Anneke Kamphuis as its interim CEO.

Viben Debuts 'Dreamii' Collection

Viben has unveiled its new Dreamii line of pleasure products.

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Show More