System JO Adds Sandra van Looij as European Brand Ambassador

System JO Adds Sandra van Looij as European Brand Ambassador

VALENCIA, Calif. — System JO’s management today announced the appointment of Sandra van Looij as European brand ambassador. 

As the lubricant manufacturer continues to increase its global exposure, van Looij will help to provide educational and marketing support in the foreign market. 

van Looij joins the company with many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer.  Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s E.U. regional manager said, “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team.  She brings with her valuable experience within the adult market.  Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. 

European resellers interested in scheduling product training can contact Becky Anniuk at or Sandra van Looij at

Domestic retailers looking for further information may contact