Impulse Novelties Partners With System JO

Impulse Novelties Partners With System JO

CHATSWORTH, Calif. — Adult intimate lifestyle brand Impulse Novelties announced today a partnership with personal lubricant innovator System JO to include a foil sample of System JO lubricant with Impulse Novelties’ Closet Collection and Black Door products.

The partnership between the two companies offers consumers an opportunity to try a sample of System JO lubricant that has been paired with Impulse Novelties’ collection.

“We are happy to be partnering with a company who shares the commitment to providing an outstanding quality product to the consumer,” said Ernestine Touon, Impulse Novelties founder and designer. “The System JO lubricants are the perfect enhancement for our products and we are excited about this endeavor.”

Impulse Novelties’ Closet Collection will now include a sample of System JO AGAPÉ specifically designed to mimic a woman’s natural lubrication by matching the ideal pH range of a healthy vaginal environment. AGAPÉ’s water-based formula is free of glycerin, glycol and parabens. The light formula provides a delicate glide with any Closet Collection pleasure product to improve comfort and heighten pleasure.

The popular Black Door Collection from Impulse Novelties is a collection of anal pleasure products for him and her. The Black Door Collection will now come with a sample of System JO H2O Jelly Light, which is perfect for more adventurous play. H2O Jelly Light provides users with a thicker texture, with no stick or tack, for toy use and anal play. The H2O Jelly Light is formulated using a plant-sourced glycerin and provides a paraben-free option.

“Just as a lubricant must be felt to truly become loved — so do Closet Collection Toys/Black Door Toys. I first came in contact with this luxury line back in my retail days and the silky smooth finish was more than memorable,” said Ryan McCrobie, System JO product education specialist. “As a lubricant manufacturer, part of our sexual education platform is to ensure that lubricants are always used in conjunction with toy-play. Not only does it establish a more comfortable experience from start to finish, but it also empowers users to explore new options.”

Buyers interested in picking up either the Closet Collection and/or Black Door products with the new System JO samples may email