Impulse Novelties Partners With System JO

Impulse Novelties Partners With System JO

CHATSWORTH, Calif. — Adult intimate lifestyle brand Impulse Novelties announced today a partnership with personal lubricant innovator System JO to include a foil sample of System JO lubricant with Impulse Novelties’ Closet Collection and Black Door products.

The partnership between the two companies offers consumers an opportunity to try a sample of System JO lubricant that has been paired with Impulse Novelties’ collection.

“We are happy to be partnering with a company who shares the commitment to providing an outstanding quality product to the consumer,” said Ernestine Touon, Impulse Novelties founder and designer. “The System JO lubricants are the perfect enhancement for our products and we are excited about this endeavor.”

Impulse Novelties’ Closet Collection will now include a sample of System JO AGAPÉ specifically designed to mimic a woman’s natural lubrication by matching the ideal pH range of a healthy vaginal environment. AGAPÉ’s water-based formula is free of glycerin, glycol and parabens. The light formula provides a delicate glide with any Closet Collection pleasure product to improve comfort and heighten pleasure.

The popular Black Door Collection from Impulse Novelties is a collection of anal pleasure products for him and her. The Black Door Collection will now come with a sample of System JO H2O Jelly Light, which is perfect for more adventurous play. H2O Jelly Light provides users with a thicker texture, with no stick or tack, for toy use and anal play. The H2O Jelly Light is formulated using a plant-sourced glycerin and provides a paraben-free option.

“Just as a lubricant must be felt to truly become loved — so do Closet Collection Toys/Black Door Toys. I first came in contact with this luxury line back in my retail days and the silky smooth finish was more than memorable,” said Ryan McCrobie, System JO product education specialist. “As a lubricant manufacturer, part of our sexual education platform is to ensure that lubricants are always used in conjunction with toy-play. Not only does it establish a more comfortable experience from start to finish, but it also empowers users to explore new options.”

Buyers interested in picking up either the Closet Collection and/or Black Door products with the new System JO samples may email sales@theclosetcollectiontoys.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Like a Kitten to Launch 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will launch its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

Show More