LOS ANGELES — Etology on Thursday announced that Sahar Cohen has joined its accounts and sales management team.
Cohen started with Etology on Tuesday, bringing extensive expertise in marketing and sales to the progressive traffic platform.
As accounts and sales manager, Cohen’s responsibilities will include upholding and maintaining existing accounts, as well as new business acquisition.
Etology President Bako Kaye said several key factors made Cohen the ideal candidate to join the company, including his “stellar personality.”
Kaye also noted “his background knowledge of PR, marketing and sales” will be instrumental in his new role.
“Overall he’s loved by everyone in the business,” Kaye said.
Etology is a growing performance-based ad network that focuses on delivering “only the best” traffic to its customers with its centralized and convenient marketplace for advertisers and publishers alike, Kaye said.
Cohen earned his bachelor's degree in communications from Concordia University with a minor in marketing.
Cohen said he’s received a warm welcome at Etology this week.
“I feel that the unique approach that Etology uses as a performance-based ad network allows it, and myself, to differentiate itself from most other networks,” Cohen said. “Etology, too, provides me with the opportunity to grow and distinguish myself within a unique and ever-growing company.
“The Etology team has been extremely open and inviting, and I already feel like part of the family.”
Cohen can be reached at sahar@etology.com or Skype at saharchn.