LOS ANGELES — Topco Sales has added Anthony Morlett to its team for the role of front-end web developer.
As front end web developer, Morlett’s primary focus will be to update and maintain Topco Sales’ business-to-business hub online while managing its user experience and making improvements based on valuable feedback from customers.
A web designer by trade, Morlett comes to Topco with an extensive customer service background. Topco says that as it works to expand its web presence and reconnect with its online customers, Morlett will ensure its website provides a user-friendly experience while showcasing the company’s latest product videos, features and marketing tools.
“I spend an incredible amount of time thinking about customer experiences,” Morlett said. “When a client interacts with a website that’s difficult to navigate or enjoy, they simply move on and we want to ensure that Topco Sales customers find what they need the moment they land on our home page. Fortunately, I also have 15 years of customer service experience, which helps me truly understand customer values and make better decisions for a better design.”
Morlett also will be responsible for Topco’s ongoing website maintenance and push to provide better customer support via its website.
“Anthony’s skill will play a vital role in harnessing the power of the internet to showcase Topco’s new and existing products, which are becoming mainstays in the international market,” Topco Sales COO Autumn O’Bryan said. “Our dedication to user experience, trust and quality stretches beyond our manufacturing and the development of our web presence will simply bolster this mission.”