Williams Trading Offers Lovehoney's 'Fifty Shades Darker' for Pre-Order

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. has announced that Lovehoney’s new Fifty Shades Darker line of BDSM toys is now available for pre-order.

All of the products in Lovehoney’s Fifty Shades Darker line have been approved by E.L. James, author of the novel “Fifty Shades of Grey” and its sequel “Fifty Shades Darker.”

A spokesperson for Williams Trading Co. said, “The Fifty Shades Darker Collection encompasses 14 beautifully constructed restraints, punishment tools and sensual body adornments that best depict items featured in the upcoming movie, ‘Fifty Shades Darker,’ scheduled for release Valentine’s Day 2017. All of (them) prominently display the official ‘Fifty Shades of Grey’ licensing label.”

In September, Universal Studios released the first official trailer for the “Fifty Shades Darker” film— and the trailer, according to a Williams Trading Co. spokesperson, “amassed an unprecedented 114 million views in its first 24 hours from various digital platforms. It received more than 2.5 million views on the film's official Facebook page. Over 39.4 million views came from North America, while 74.6 million views came from over 32 international markets, including the U.K., Mexico and France. This broke the previous record held by ‘Star Wars: The Force Awakens’ when it racked up 112 million views in the same amount of time in Oct. 2015.”

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “As with the release of the books and the first movie, ‘Fifty Shades Darker’ is slated to increase adult novelty purchasing once again as curious newcomers and mainstream adults become interested in replicating the bondage scenes and steamy sex depicted in the series. Although it's unclear how long the uptick in adult sales will continue after the movie release, it’s a sure bet it will draw new customers into an adult store.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Now is the perfect time for retailers to prepare for the Valentine selling season. This new offering of high-quality silicone toys and quality bondage items is sure to create a buzz on the retail floor and increase sales.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More