Calvista to Streamline Pjur Distribution in Australia, New Zealand

MELBOURNE — Calvista has announced a new agreement to streamline the distribution of all pjur products in Australia and New Zealand. This year, a spokesperson for Calvista said, “marks the 15th anniversary of a strong and valued partnership between Calvista and the pjur Group.”

Founded in 1995, the pjur Group launched its first bottle, pjur Original, in the European market. Pjur expanded distribution to Australia and New Zealand in 2001, choosing to partner exclusively with Calvista.

“We are excited with the new streamlined distribution agreement with pjur,” said Roger Sheldon-Collins, general manager of Calvista. “Pjur stands for uncompromised quality not only in their products, but the way they do business. It’s been 15 years that pjur and Calvista have been working together, and we look forward to many more years of representing the pjur brand in Australia and New Zealand.”

Alexander Giebel, CEO and founder of the pjur Group, said, “This new direction will increase the level of support to our retail partners in Australia. We’ve been working closely together with Calvista for many years now, and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”

Retailers in Australia and New Zealand who are interested in stocking the pjur range can contact Calvista at sales@calvista.com.au.

For more information on Calvista, visit Calvista.com.au or follow the Melbourne-based company on Twitter.

For more information on the pjur Group, visit PjurLove.com or follow pjur on Twitter or Facebook.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Names Rob Phaneuf VP of Sales and Marketing

Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.

Beisar Introduces 'Black-White Faunus' Thrusting Vibrator

Beisar has debuted its new Black-White Faunus thrusting fantasy vibrator.

Eldorado Introduces 'Dr. Tush' Anal Plug Sets

Eldorado Trading has debuted the new Dr. Tush line of anal plug sets.

Pjur Introduces 'Intimate Flavors' Oral Gel From 'Nature' Line

Pjur has debuted its Intimate Flavors Oral Delight Gel from its Nature line.

Lovehoney Group, Svakom Sign Licensing Agreement for Technology Exchange

Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property.

Screaming O Debuts 'Ride the Pickle' Pleasure Ring

Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection.

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse.

Show More