Calvista to Streamline Pjur Distribution in Australia, New Zealand

MELBOURNE — Calvista has announced a new agreement to streamline the distribution of all pjur products in Australia and New Zealand. This year, a spokesperson for Calvista said, “marks the 15th anniversary of a strong and valued partnership between Calvista and the pjur Group.”

Founded in 1995, the pjur Group launched its first bottle, pjur Original, in the European market. Pjur expanded distribution to Australia and New Zealand in 2001, choosing to partner exclusively with Calvista.

“We are excited with the new streamlined distribution agreement with pjur,” said Roger Sheldon-Collins, general manager of Calvista. “Pjur stands for uncompromised quality not only in their products, but the way they do business. It’s been 15 years that pjur and Calvista have been working together, and we look forward to many more years of representing the pjur brand in Australia and New Zealand.”

Alexander Giebel, CEO and founder of the pjur Group, said, “This new direction will increase the level of support to our retail partners in Australia. We’ve been working closely together with Calvista for many years now, and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”

Retailers in Australia and New Zealand who are interested in stocking the pjur range can contact Calvista at sales@calvista.com.au.

For more information on Calvista, visit Calvista.com.au or follow the Melbourne-based company on Twitter.

For more information on the pjur Group, visit PjurLove.com or follow pjur on Twitter or Facebook.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Show More