BMS Returns From eroFame, Wins 'Best Luxury Line' Award

TORONTO — Representatives for BMS Factory have returned to Toronto from the eroFame trade show, which was held at the Hannover Fair and Expo Playgrounds in Hannover, Germany from Oct. 5-7. During the show, BMS won the Erotix Best Luxury Line Award for its Swan Squeeze range.

In its booth at eroFame, BMS Factory featured Swan Squeeze as well as its Wonderlust and Simple & True ranges.

“BMS Factory and its staff would sincerely like to thank the organizers of eroFame as well as all of those who visited the booth during the event,” a company representative said.

BMS described the Swan Squeeze line as “a new concept in the luxury toy field. To operate each of the three unique designs, all you have to do is squeeze the sides. The more you squeeze, the stronger the PowerBullet vibrations will become. The Curve and Kiss designs are single vibration point toys, while the Hug is a dual vibration point style. Each design may either be hand-held or grasped using the thighs for hands-free enjoyment.”

Currently, Swan Squeeze is offered in Swan’s signature pink color and a new teal. All styles are waterproof and made with a 100 percent silicone finish and are fully rechargeable.

Wonderlust, BMS said, is “a more affordable vibrator range with luxurious features” and “is one of the first products from BMS Factory to offer a lot of what its high-end brands do at lower-level prices.”

Wonderlust currently features three different designs: Harmony, Serenity and Clarity. All styles, BMS said, “have a soft, smooth silicone finish with strong vibrations, easy-to-press button controls with LED indicators, 20 vibration function presets and a favorite function memory. Each design is also rechargeable and water-resistant.”

Simple & True, BMS said, was featured at eroFame, “with a new facelift and new items. Most well-known for its affordable toy cleaner, it has since added a line of massagers and vibrators under the brand name.”

One of Simple & True’s products is the Charmer Wand — a powered massager offered in pink, purple and teal with three strong speeds and a soft, flexible head — and the Roller Balls, described by BMA as “an easy-to-use glove massager with metal balls at key points along the palm to offer an incredible massage experience.”

For more information on BMS Factory, visit BMSFactory.com or follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Debuts 'DuoGlow' 5-in-1 Vibe

Svakom has introduced its new DuoGlow five-function vibrator.

Eversense Toys Launches 'Crowdfundr' Campaign

Pleasure brand Eversense Toys has launched a Crowdfundr campaign.

Flirt4Free, Lovense Introduce New 'Interactive Control' Features

Flirt4Free has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 'Violet Vixen' Vibe From 'Temptasia' Collection

Blush has introduced the Violet Vixen vibrator from its Temptasia collection.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced three new outfits from its Cottelli Costumes line.

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Cock Ring Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Show More