BMS Returns From eroFame, Wins 'Best Luxury Line' Award

TORONTO — Representatives for BMS Factory have returned to Toronto from the eroFame trade show, which was held at the Hannover Fair and Expo Playgrounds in Hannover, Germany from Oct. 5-7. During the show, BMS won the Erotix Best Luxury Line Award for its Swan Squeeze range.

In its booth at eroFame, BMS Factory featured Swan Squeeze as well as its Wonderlust and Simple & True ranges.

“BMS Factory and its staff would sincerely like to thank the organizers of eroFame as well as all of those who visited the booth during the event,” a company representative said.

BMS described the Swan Squeeze line as “a new concept in the luxury toy field. To operate each of the three unique designs, all you have to do is squeeze the sides. The more you squeeze, the stronger the PowerBullet vibrations will become. The Curve and Kiss designs are single vibration point toys, while the Hug is a dual vibration point style. Each design may either be hand-held or grasped using the thighs for hands-free enjoyment.”

Currently, Swan Squeeze is offered in Swan’s signature pink color and a new teal. All styles are waterproof and made with a 100 percent silicone finish and are fully rechargeable.

Wonderlust, BMS said, is “a more affordable vibrator range with luxurious features” and “is one of the first products from BMS Factory to offer a lot of what its high-end brands do at lower-level prices.”

Wonderlust currently features three different designs: Harmony, Serenity and Clarity. All styles, BMS said, “have a soft, smooth silicone finish with strong vibrations, easy-to-press button controls with LED indicators, 20 vibration function presets and a favorite function memory. Each design is also rechargeable and water-resistant.”

Simple & True, BMS said, was featured at eroFame, “with a new facelift and new items. Most well-known for its affordable toy cleaner, it has since added a line of massagers and vibrators under the brand name.”

One of Simple & True’s products is the Charmer Wand — a powered massager offered in pink, purple and teal with three strong speeds and a soft, flexible head — and the Roller Balls, described by BMA as “an easy-to-use glove massager with metal balls at key points along the palm to offer an incredible massage experience.”

For more information on BMS Factory, visit or follow the company on Twitter.


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