BMS Returns From eroFame, Wins 'Best Luxury Line' Award

TORONTO — Representatives for BMS Factory have returned to Toronto from the eroFame trade show, which was held at the Hannover Fair and Expo Playgrounds in Hannover, Germany from Oct. 5-7. During the show, BMS won the Erotix Best Luxury Line Award for its Swan Squeeze range.

In its booth at eroFame, BMS Factory featured Swan Squeeze as well as its Wonderlust and Simple & True ranges.

“BMS Factory and its staff would sincerely like to thank the organizers of eroFame as well as all of those who visited the booth during the event,” a company representative said.

BMS described the Swan Squeeze line as “a new concept in the luxury toy field. To operate each of the three unique designs, all you have to do is squeeze the sides. The more you squeeze, the stronger the PowerBullet vibrations will become. The Curve and Kiss designs are single vibration point toys, while the Hug is a dual vibration point style. Each design may either be hand-held or grasped using the thighs for hands-free enjoyment.”

Currently, Swan Squeeze is offered in Swan’s signature pink color and a new teal. All styles are waterproof and made with a 100 percent silicone finish and are fully rechargeable.

Wonderlust, BMS said, is “a more affordable vibrator range with luxurious features” and “is one of the first products from BMS Factory to offer a lot of what its high-end brands do at lower-level prices.”

Wonderlust currently features three different designs: Harmony, Serenity and Clarity. All styles, BMS said, “have a soft, smooth silicone finish with strong vibrations, easy-to-press button controls with LED indicators, 20 vibration function presets and a favorite function memory. Each design is also rechargeable and water-resistant.”

Simple & True, BMS said, was featured at eroFame, “with a new facelift and new items. Most well-known for its affordable toy cleaner, it has since added a line of massagers and vibrators under the brand name.”

One of Simple & True’s products is the Charmer Wand — a powered massager offered in pink, purple and teal with three strong speeds and a soft, flexible head — and the Roller Balls, described by BMA as “an easy-to-use glove massager with metal balls at key points along the palm to offer an incredible massage experience.”

For more information on BMS Factory, visit BMSFactory.com or follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

XBIZ Expo Website Goes Live, Registration Now Open

The event website for the 2026 XBIZ Expo pleasure product and retail trade show is now live, offering comprehensive information about the upcoming hybrid “3D” edition of the B2B event set to take place Jan. 8-12.

Show More