tokidoki x Lovehoney Launching in October

tokidoki x Lovehoney Launching in October

BATH, England — Lovehoney has joined forces with tokidoki, the pop-culture brand meaning “sometimes” in Japanese to launch a range of collectible designer pleasure toys.

Lovehoney’s popular products have been reimagined for a style-savvy audience, featuring never-before-seen designs created exclusively for the tokidoki x Lovehoney collaboration. The result is a “kawaii” (Japanese for “cute”) range emblazoned with the characters designed by tokidoki’s co-founder and Creative Director Simone Legno.

“We are thrilled to be working with industry leader Lovehoney and to collaborate on such an innovative range that promotes the importance of sexual health and overall well-being,” said tokidoki co-founder and CEO Pooneh Mohajer.  

The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators, as well as love rings, male strokers and the Unicorn Wand Vibrator. Described as Lovehoney’s most fashion-forward and colorful range to date, the company says it predicts the collaboration will be popular amongst 18-30s.

Lovehoney’s international sales manager for the U.K. and U.S. Kate Hodgson-Egan, said, “The tokidoki Pleasure Collection is like nothing else out there. The 18-30 market is key for us and we noticed there were high levels of interest in Japanese culture and Kawaii-inspired designs amongst this audience. This is the most design inspired range we’ve had to date.

“We used state-of-the-art techniques to print the bespoke designs onto silicone. The result is a range of powerful toys that look and feel incredible.”

Hodgson-Egan added, “My personal favourite is the Unicorn Wand Vibrator. It’s not every day you see a unicorn’s head on a sex toy - it really must be seen to be believed.”

The range launches at eroFame in Hannover, Germany in October and will ship to retailers in early November.

For more info about tokidoki pleasure products, find the trade sales team at booth #7 at eroFame on October 5-7, contact enquiries@lovehoneytrade.com or visit the Lovehoney Trade website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More