LONDON — Lovehoney’s website has reached 150,000 sex toy reviews submitted by customers.
The 150,000th review was written by a Lovehoney forum member who writes under the name FunLady. According to Lovehoney, she is a 45-year-old grandmother who loves trying new sex toys with her husband and gave Lovehoney’s Deluxe Magic Wand a five-star rating, saying it “really is magic.”
FunLady wrote, “I knew from the minute I felt the weight of the wand and its smooth exterior that it was going to be good. This is without a doubt currently my most favorite toy.”
FunLady has won 50,000 customer loyalty points, allowing her to buy £100 of free Lovehoney product. FunLady, according to Lovehoney, “started experimenting with new toys after being left home alone with her hubby after their three children grew up and left home.”
FunLady said, “Yes, nannas want a good sex life too. In fact, life has only just begun. Now (that) we have an empty house, my hubby and I have never been so adventurous. We are gradually getting every toy we can so we can play as much as possible. Winning for writing a review about a toy that is amazing has made my day.”
Lovehoney draws on the experiences of 166,000 community members like FunLady who share their honest views of toys on their website.
Top reviews are selected each month to win points, which can be spent on their site. Lovehoney features almost 3000 new reviews each month, 66 percent of which are written by women.
Richard Longhurst, co-owner of Lovehoney, said, "We are very proud of having compiled the world’s biggest database of sex toy reviews. The bottom line is: if a product has a low rating, we won’t sell it. In this industry, customers like to know that someone else has tried a toy and, most importantly, liked it.”
Longhurst said, “What is great at Lovehoney is that we have 166,000 reviewers who love sharing their views on our products; that is enough people to fill Wembley Stadium twice. That is a huge community of couples and single people whose sex lives have been transformed by the use of toys, bondage items and lingerie and want to share their experiences with other fans. They soon tell us when a toy isn’t up to scratch, in which case we act quickly to remove it. Equally, they are super-quick to pick up on a new toy which can revolutionize the whole market and become a bestseller off the back of positive reviews. It is the best type of product feedback anyone could have.”
Lovehoney collaborated with journalist Jon Millward, who specializes in data analysis around sex trends, to compile some stats to mark the 150,000th review. Millward, according to Lovehoney, found that “if you built a tower with all the dildos, vibrators and butt plugs that Lovehoney sell in a year, it would be 95 miles high/153 kilometers — the same height as 510 Eiffel Towers.
Millward, Lovehoney said, also found that “Lovehoney sells enough lubricant in a year to fill 268 bathtubs” and that “120,000 penis rings are sold in a year.” And Millward, according to Lovehoney, also found that “all the batteries sold in a year have the potential to aid 3 million orgasms or power a vibrator for 28 years.”
Lovehoney’s first customer review was published on Oct. 3, 2005 and was written by Zoe Margolis, who later found fame as the author of the sex blog, Girl With A One-Track Mind, which Lovehoney said “was turned into a highly successful book.”
Writing as The Girl, Margolis gave five stars to the Rock Chick G-Spot Vibrator, saying: "This toy is the real McCoy; nothing I have ever used comes close to it."
A Lovehoney survey revealed that 88% of people read reviews in order to determine the quality of a product.