LOS ANGELES — Topco Sales has expanded its sales and marketing department by adding Shelby Barr to its creative team.
Barr’s core focus as media production specialist is to create videos for each of Topco’s signature products, enabling the company's sales team to support customers with effective and visually stimulating marketing tools, Topco said in a release.
Barr comes to the adult industry with experience in cinematography and photography, particularly working in the fashion industry. So far, Barr has produced more than 200 product videos.
“It is exciting to be a part of one of the longest-running manufacturing brands in the world and take the opportunity to learn more about the direction that this fascinating industry is taking,” Barr said.
“My visual marketing and social media management roles at Topco come natural to me, as they require a certain artistic mindset, artful skillset, and unique aesthetic that I’ve been honing for years,” she said.
“I think the key ingredient is my love of Topco products, and it’s become incredibly important to be able to concisely and effectively share key points of what makes each product unique, whether visually or via social media.”
Topco Sales COO Autumn O’Bryan said that part of her focus has been to bring fresh talent and a female perspective to the sex toy maker and intimate apparel company.
“She has been able to wear many marketing-related hats and provide a reliable and organized support base between our graphics department and sales team,” O’Bryan said. “And it certainly helps that her aesthetic for product videos and photography is exactly in line with the look and feel we’re working to create for the Topco brand.”
Since 1972, Topco Sales has invented, advanced and streamlined the production process in order to bring retailers the best and most-marketable product lines, including the now famous CyberSkin, Penthouse, Climax, and Farrah Abraham collections.
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