LOS ANGELES — fifi, the sex toy for men, received a plug in the September issue of Penthouse magazine.
Author Chris Nieratko, in a piece titled “Are You Lonely Tonight?” gave a nine-out-of-10 rating of the single-use, sanitary disposable sleeves that take away the need to clean up after use.
The Penthouse piece, which also reviews a number of other pleasure products as well, called the fifi “fancy.”
“It’s made of soft pillow material, has a foam inside that heats up as you get cooing and uses disposable condom-like sleeves for no-mess cleanup,” Nieratko wrote.
Fifi launched in summer 2015, offering for the first time a disposable option for a no-mess cleanup. Its discreet design, unlike most male sex toys on the market, can easily be mistaken for a cushion or other household item.
The maker of fifi, Whizworx, has been selling online for more than a year at Getfifi.com and recently teamed up with ECN and Pink Cherry for U.S. and Canadian distribution, among others.
Whizworx now offers a fifi Sleeve Club for Men. The club offers consumers a choice of three packages including 10, 20 or 30 fifi disposable sleeves that ship directly to the consumer monthly.
David Bramo, CEO of Whizworx, said he was "very excited to see the product being featured in a long-established magazine like Penthouse."
"It’s hard to get a single product out and gain interest around it," Bramo said. "This article confirms that we’ve captured the imagination of people within the industry.
"This past year we’ve seen great interest online through our website, Getfifi.com. We’ve also partnered with ECN, Eropartner, Pink Cherry, NTN Australia, Tokyo Trading (Korea) and fifi Japan for wholesale distribution," he said.
"Webmasters can also sign up for our affiliate program and earn $15 per sale/per customer at Getfifi.com/affiliate."
