NORTH HOLLYWOOD, Calif. — Doc Johnson’s Chad Braverman offers insights on current trends and predictions for the future of the pleasure products industry in a Women’s Health article that takes a close look at the imagination and mechanics of the 40-year-old sex toy and novelty company.
The North Hollywood, Calif.-based company was featured in a Women's Health piece titled “Sex (Toys) Sells.” The magazine hit newsstands this week.
The article takes Women’s Health senior editor Faye Brennan on a tour “inside the country’s biggest sex toy factory (the Willy Wonka of big willies!),” where she describes the Doc Johnson campus as a “215,000-square-foot behemoth of an operation where, everyday, 15,000 toys roll down the production line, ready to supply millions of orgasms.”
Doc Johnson’s Braverman, who hold company titles as COO/CCO, said, “It’s exciting to receive coverage from a publication as visible and influential as Women’s Health.”
“As a company that has kept most manufacturing in the U.S. since 1976 — unlike a lot of others that only began exploring better practices a few years ago, when labor outsourcing became a hot-button issue — we are also very proud of the fact that Women’s Health chose Doc Johnson to represent the face of American pleasure products manufacturing,” Braverman said.
“It’s a constant goal of ours to introduce our brand to the mainstream masses, and gaining this level of media exposure, in a publication that attracts millions of readers, is a home run for us.”
Doc Johnson’s feature in Women’s Health is the latest in a string of recent mainstream coverage for the company, which includes a full-length feature video on BuzzFeed, “How Sex Toys Are Made”; an interview in Forbes; and a product spotlight in Cosmopolitan naming Doc Johnson’s Tryst as “Sex Toy of the Month.”
Scott Watkins, Doc Johnson’s vice president and of sales and marketing, noted that the “top-tier media coverage Doc Johnson has been receiving in the past several months has exponentially increased our website traffic.”
“[R]etailers should prepare for increased demand of Doc Johnson products featured in the Women’s Health article — including our OptiMALE Rechargeable Vibrating C-Ring, and Doc Johnson’s selection of anal trainer kits — as this issue hits newsstands across the country,” Watkins remarked.
Check out the Women’s Health article here.
Visit Doc Johnson's online B2B Resource Center here for more information on Doc Johnson products or for catalogs and supplements, marketing materials including posters, signage and plan-o-grams.
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