'System JO Gelato' Lubricants Available at Williams Trading Co.

'System JO Gelato' Lubricants Available at Williams Trading Co.

PENNSAUKEN, N.J. — Williams Trading Co, a leading distributor of pleasure products in the United States, has announced that the new Gelato line of lubricants by System JO is in stock and available for immediate shipment. This new line of products is supported with a free POS kit and a special introductory offer.

“Since 2003,” a spokesperson for Williams Trading Co. said, “System JO sensual care products have been #1 in the market for high quality and performance. People who try System JO immediately feel the difference. System JO is backed by an OTC drug license from the FDA, is ISO-certified and is a USDA-certified organic manufacturer. System JO is made in the USA, safe, non-toxic, and never tested on animals.”

System JO Gelato are water-based personal lubricants designed to enhance foreplay and comfort of intimacy. 

“Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients,” Williams Trading Co. said.

The Gelato line of lubricants come in five flavors: hazelnut, creme brulee, chocolate-mint, salted caramel and tiramasu.

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “To kick-start the success of Gelato, System JO is giving away a free point of sale kit with the purchase of the Gelato Introductory Offer. The point of sale kit includes two shelves, a beautifully appointed tent card and stock organizers, which is an incredible value for a unisex flavor line that is expected to do well.”

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “System JO is supported with two free retailer e-learning courses at Williams Trading University. Our customers can learn about how to increase their sales and profits with System JO's line of lubricants and related products.”

Viereck said, “System JO’s first WTU module, ‘Sensual Enhancements,’ teaches adult retailers everything about JO’s sensual enhancement products that help men, women and couples can get more out of their sensual experiences. Selling lube and related add-ons encourages conversations with the customers that build selling techniques.”

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours per day, seven days per week and can be accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being. Over 39,000 course certifications have been completed across the domestic United States, Canada and Puerto Rico.

Upon completing the System JO courses, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate and free premium. This feature, Williams Trading Co. said, is an added benefit to the retailer, as their employees can try a product, become a consumer and ultimately, recommend it to their customers.

For more information on Williams Trading Co., visit their official website or follow them on Twitter.

For more information on System JO, visit their official website or follow them on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

Show More