'System JO Gelato' Lubricants Available at Williams Trading Co.

'System JO Gelato' Lubricants Available at Williams Trading Co.

PENNSAUKEN, N.J. — Williams Trading Co, a leading distributor of pleasure products in the United States, has announced that the new Gelato line of lubricants by System JO is in stock and available for immediate shipment. This new line of products is supported with a free POS kit and a special introductory offer.

“Since 2003,” a spokesperson for Williams Trading Co. said, “System JO sensual care products have been #1 in the market for high quality and performance. People who try System JO immediately feel the difference. System JO is backed by an OTC drug license from the FDA, is ISO-certified and is a USDA-certified organic manufacturer. System JO is made in the USA, safe, non-toxic, and never tested on animals.”

System JO Gelato are water-based personal lubricants designed to enhance foreplay and comfort of intimacy. 

“Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients,” Williams Trading Co. said.

The Gelato line of lubricants come in five flavors: hazelnut, creme brulee, chocolate-mint, salted caramel and tiramasu.

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “To kick-start the success of Gelato, System JO is giving away a free point of sale kit with the purchase of the Gelato Introductory Offer. The point of sale kit includes two shelves, a beautifully appointed tent card and stock organizers, which is an incredible value for a unisex flavor line that is expected to do well.”

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “System JO is supported with two free retailer e-learning courses at Williams Trading University. Our customers can learn about how to increase their sales and profits with System JO's line of lubricants and related products.”

Viereck said, “System JO’s first WTU module, ‘Sensual Enhancements,’ teaches adult retailers everything about JO’s sensual enhancement products that help men, women and couples can get more out of their sensual experiences. Selling lube and related add-ons encourages conversations with the customers that build selling techniques.”

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours per day, seven days per week and can be accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being. Over 39,000 course certifications have been completed across the domestic United States, Canada and Puerto Rico.

Upon completing the System JO courses, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate and free premium. This feature, Williams Trading Co. said, is an added benefit to the retailer, as their employees can try a product, become a consumer and ultimately, recommend it to their customers.

For more information on Williams Trading Co., visit their official website or follow them on Twitter.

For more information on System JO, visit their official website or follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Temptasia Ardor' Collection of Bondage Accessories

Blush has debuted its Temptasia Ardor collection of bondage accessories at the Altitude Intimates Show in Las Vegas.

SVibe Debuts 'Snail Twinn' Vibe

SVibe has introduced the new Snail Twinn clit-hugging vibrator.

Nalpac Releases 2026 Spring Lingerie Catalog

Nalpac has released its 76-page 2026 spring lingerie catalog, featuring hundreds of products.

Blush Introduces 'Queens Reign' Vibe Collection at Altitude Intimates

Blush has debuted its Queens Reign vibrator collection at the Altitude Intimates Show in Las Vegas, which runs until Tuesday.

Orion Debuts New Style From 'Cottelli Party' Line

Orion Wholesale has added a new style from its Cottelli Party line.

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and retail buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Show More