DIMOCO Publishes Carrier Billing Market Report for Hungary

VIENNA — DIMOCO has announced the release of its latest report highlighting key market trends and data for the carrier billing market, this time focused on Hungary.

Previous reports revealed details of the markets in France, Germany, Italy, Poland, Spain and beyond.

According to the new report, the Hungarian market consists of 10.79 million handsets and a smartphone penetration rate of 41.8 percent — offering considerable carrier billing market potential that enhances customer monetization, increases conversion rates, and enables payments on multiple screens.

The seventh in DIMOCO’s series, the “Carrier Billing Market Report: Hungary” provides insights into the region’s market potential for merchants in their efforts to bill digital content services via mobile network operators.

Among the reports highlights are findings such as the country’s mobile subscriber base is split between three mobile network operators: T-Mobile with a market share of 46.06 percent, Telenor with 29.24 percent and Vodafone with 24.7 percent.

While only 11.8 percent of adults own a credit card, Hungary boasts a mobile handset penetration of 109.3 percent, according to recent data from Juniper Research; and while the European market reports a conversion rate for carrier billing first-time transactions at 77 percent, it jumps up to 88 percent for second-time transactions.

“Hungary is one of the most important carrier billing markets in Europe, with strong traction in ticket purchases and online dating services,” said DIMOCO CEO Gerald Tauchner. “Yet, this is just the tip of the iceberg of what is possible. Findings show that additional digital content segments, including publishing and gaming, are expected to increase in the coming years.”

Other digital content market developments in Hungary add to its attractiveness, including findings in a recent Price Waterhouse Coopers study entitled, “Entertainment and Media Outlook 2016-2020,” which sees the Hungarian market growing in four key segments: publishing, gaming, home video and music, with the strongest growth projected in the home video market, rising from 10.8 million Euros in 2015 to an estimated 30.7 million Euros in 2020.

As an already mature market, gaming will grow less in comparison to the other segments, but will achieve a revenue of  47.9 million Euros in 2020. Publishing and digital music are expecting similar growth rates of 1.8 percent between 2015 and 2020.

While the publishing area, which includes eBooks and online periodicals, will increase its digital sales from 19.9 million Euros in 2015 to 36.1 million Euros in 2020, while music is the smallest digital content segment, generating 8.1 million Euros by 2020.

All of DIMOCO’s regional Carrier Billing Market Reports can be accessed here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Patrick McDonald Leads Latest From Sean Cody

Emmy-nominated reality TV producer-turned-adult star Patrick McDonald stars with Deacon (aka Johnny Donovan) and Gianni Amaro in the latest release from Sean Cody.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Emma Rosie Makes Her TransAngels Debut

Emma Rosie has made her TransAngels debut alongside Zariah Aura in "Trick or Treating Ourselves."

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

Justin Matthews, Johnny Donovan Star in Latest From ASGMax

Alpha Studio Group (ASG) exclusive Justin Matthews and Johnny Donovan star in the first installment of the limited series "End Of Your World,” titled “It’s All Over.”

Transfixed Debuts Bree Miller Drama 'MILF Oasis'

Transfixed has released the Bree Mills-helmed drama “MILF Oasis.”

Derek Kage Fronts Finale of NakedSword/Disruptive Films Collab 'Wild Game'

Reigning XMAs Gay Performer of the Year Derek Kage stars in the final installment of “Wild Game,” NakedSword’s first collaborative release with Disruptive Films.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

Sweet Sinner Releases 6th Volume of 'MILF Pact'

Reigning XMAs MILF Performer of the Year Penny Barber stars with Bunny Madison, Katrina Colt, and Little Puck in the sixth volume of "MILLF Pact," from Mile High Media studio imprint Sweet Sinner.

Show More