JoyDivision Enjoys StorErotica Win For 'Xpander'

BURBANK — JoyDivision won New Product of the Year: International for their Xpander line of prostate stimulators at StorErotica Magazine’s 2016 StorErotica Awards, which were held on Mon., Jul. 18 in Burbank, Calif. during the ANME Founders Show. 

Recognizing excellence in the adult retail community, the StorErotica Awards honor brick-and-mortar businesses as well as distributors and manufacturers. JoyDivision is a German pleasure products company with a North American division and an office in Atlanta.

“We are thrilled to receive this award for Xpander,” said Oliver Redschlag, president and CEO of JoyDivision. “To have our industry peers recognize the technological advancements in our newest prostate stimulator is a great honor. We greatly appreciate this wonderful recognition — this is our fourth award for Xpander — and it confirms our successful international presence and dedication to creating innovative offerings for the pleasure products industry.”

Xpander has also received an Erotixxx Award, an O Award, and a German Design Award.

“Thank you, StorErotica, for this honor,” said Bianca Kuennecke, executive vice president of JoyDivision USA. “It fills us with great pride to be considered among such very distinguished competition. We, as a company, would not have been as successful as we are without our retailers, distributors, and of course, all our customers. They are the reason why our JoyDivision story is reality.”

A spokesperson for JoyDivision, describing Xpander, said, “Thanks to its unique functionality, allowing it to reduce its size by 50 percent for safe and simple insertion, and then expanding fully to full stimulation size, no other product is available on the market like Xpander…. Be it used solo, or for an orgasm boost during couples play, Xpander literally folds and unfolds to provide new worlds of passionate sensation for all men, regardless of sexual orientation.”

Marcus West, senior vice president of sales and marketing for JoyDivision’s North American division, said, “The Xpander effect is a true innovation to the male prostate stimulator genre of pleasure products.”

For more information on JoyDivision, visit their official website or follow them on Twitter or Facebook.

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