Coco de Mer Develops 'Fifty Shades Darker' Lingerie Collection

LONDON — A new "Fifty Shades Darker"-inspired lingerie collection has been created by Coco de Mer, which has worked with “Fifty Shades of Grey” author E.L. James to develop the range. 

Coco de Mer said that their Fifty Shades Darker lingerie “is being launched to coincide with the release of the new ‘Fifty Shades Darker’ film, starring Jamie Dornan and Dakota Johnson — which comes out globally around Valentine’s Day next year.”

The new lingerie, which will go on sale in September, is inspired by the character Anastasia Steele’s “growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey,” according to Coco de Mer.

Coco de Mer Managing Director Lucy Litwack said, “’Fifty Shades Darker’ documents Anastasia’s growth in self-worth, which has a knock-on effect on her relationship with Christian. She is now more in control. It’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires, becoming more liberated in and out of the bedroom.”

Litwack said, “Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”

E.L. James said, “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research. Fifty Shades Darker Lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”

Items in Coco de Mer’s Fifty Shades Darker Lingerie Collection include Red Room, Escala, Masquerade, Goddess, Steele and Asatasia.

Fifty Shades Darker Lingerie, according to Coco de Mer, “has been priced to appeal to a wide fan base, starting at £15 for a g-string and going up to £60 for a robe. It will be available from September through the Coco de Mer boutique and and Lovehoney as well as, House of Fraser and Hunkemoller in Europe.”

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