Sir Richard's Previews 'Element' Products at ANME

BURBANK — Sir Richard’s offered a preview of three introductions to their Element line of waterproof, rechargeable sex toys for men at the ANME Founders Show, held at the Marriott Airport Burbank Hotel in Burbank, Calif. The three-day event started on Sunday and concluded on Tuesday.

The items previewed at ANME included the Element MS vibrating masturbation sleeve, the Element PM prostate massager and the Element CR cock ring. Sir Richard’s said that all of the new Element products “are waterproof, rechargeable, have multiple speeds and modes and are designed from the ground up after careful analysis of the men’s market.”

The Element MS vibrating masturbation sleeve, according to Sir Richard’s, “features ultra supple flex fit wing, for all sizes and desired pressure and a powerful motor in the tip for frenulum sensation."

New consumable products featured at ANME included Slick Dick’s Better Than Spit lubricants, Guy Grease solid body fragrances, Soak N’ Stroke water-resistant lubricants for the shower and Champion oral sex spray.

“The response to Sir Richard’s new stuff was incredible,” said Robert Rheaume, president of Sir Richard’s. “This line was all about spotting a missing niche in the market, and the creative execution was paramount. We wanted it to be fun and unlike anything out there, and people took notice.”

For more information on Sir Richard’s, visit their official website or follow them on Twitter or Facebook.


Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Show More