Sir Richard's Previews 'Element' Products at ANME

BURBANK — Sir Richard’s offered a preview of three introductions to their Element line of waterproof, rechargeable sex toys for men at the ANME Founders Show, held at the Marriott Airport Burbank Hotel in Burbank, Calif. The three-day event started on Sunday and concluded on Tuesday.

The items previewed at ANME included the Element MS vibrating masturbation sleeve, the Element PM prostate massager and the Element CR cock ring. Sir Richard’s said that all of the new Element products “are waterproof, rechargeable, have multiple speeds and modes and are designed from the ground up after careful analysis of the men’s market.”

The Element MS vibrating masturbation sleeve, according to Sir Richard’s, “features ultra supple flex fit wing, for all sizes and desired pressure and a powerful motor in the tip for frenulum sensation."

New consumable products featured at ANME included Slick Dick’s Better Than Spit lubricants, Guy Grease solid body fragrances, Soak N’ Stroke water-resistant lubricants for the shower and Champion oral sex spray.

“The response to Sir Richard’s new stuff was incredible,” said Robert Rheaume, president of Sir Richard’s. “This line was all about spotting a missing niche in the market, and the creative execution was paramount. We wanted it to be fun and unlike anything out there, and people took notice.”

For more information on Sir Richard’s, visit their official website or follow them on Twitter or Facebook.


Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More