Sportsheets Features 'Midnight' Line at ANME

BURBANK — Sportsheets International featured their new Midnight by Sportsheets line as well as two new custom Edge releases at the three-day Adult Novelty Manufacturers Expo (ANME), held at the Marriott Airport Burbank Hotel in Burbank, Calif. The ANME Founders Show started on Sun., Jul. 17 and concluded on Tuesday.

“Everyone loved the new Midnight line, and customers placed planogram orders 'til the close of the show,” said Tom Stewart, CEO and founder of Sportsheets International.

At ANME, the Sportsheets booth “was buzzing with customers and sex educators eager to see the new products,” according to Sportsheets.

Sportsheets President Julie Stewart said, “The launch was exhilarating. Sportsheets had a record show, surpassing our goals — and we expect the trend to continue. Midnight’s theme is ‘Sexy sophistication at a price you’ll love,’ and it really resonated with our customers. From the lace-embossed fabric to the jewelry-inspired pieces, the products were a hit. Everyone really liked the shimmery silver and purple styling on the packaging too. Our team worked so hard to deliver this, and they really crushed it.”

Joanne Queenin, marketing liaison for Sportsheets International, said, “We always love seeing our loyal customers and meeting buyers and store owners who are looking to carry our newest collections. We welcomed them with sophisticated planogram setups for the new Midnight line, and the response from attendees was huge.”  

At StorErotica Magazine’s 10th annual StorErotica Awards, hosted by Kelly Shibari and held at the ANME Founders Show, Sportsheets International took home the Male Pleasure Product of the Year award for their Everlaster series.

“The Everlaster series has been a huge hit with our customers,” Stewart said. “With our original and ergonomic designs for comfort and fit, we satisfy the customers in ways other manufacturers don’t think to — and we appreciate this acknowledgement from the industry. Thanks so much to the ANME Founders and staffers and StorErotica for putting together two great shows in one and giving exhibitors and attendees exactly what they needed for a job well done.” 

Sportsheets’ latest additions of Midnight and Edge and all Sportsheets product lines can be ordered through one’s distributor or by contacting info@sportsheets.com.

For more information on Sportsheets International, visit their official website or follow them on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

Show More