Sportsheets Features 'Midnight' Line at ANME

BURBANK — Sportsheets International featured their new Midnight by Sportsheets line as well as two new custom Edge releases at the three-day Adult Novelty Manufacturers Expo (ANME), held at the Marriott Airport Burbank Hotel in Burbank, Calif. The ANME Founders Show started on Sun., Jul. 17 and concluded on Tuesday.

“Everyone loved the new Midnight line, and customers placed planogram orders 'til the close of the show,” said Tom Stewart, CEO and founder of Sportsheets International.

At ANME, the Sportsheets booth “was buzzing with customers and sex educators eager to see the new products,” according to Sportsheets.

Sportsheets President Julie Stewart said, “The launch was exhilarating. Sportsheets had a record show, surpassing our goals — and we expect the trend to continue. Midnight’s theme is ‘Sexy sophistication at a price you’ll love,’ and it really resonated with our customers. From the lace-embossed fabric to the jewelry-inspired pieces, the products were a hit. Everyone really liked the shimmery silver and purple styling on the packaging too. Our team worked so hard to deliver this, and they really crushed it.”

Joanne Queenin, marketing liaison for Sportsheets International, said, “We always love seeing our loyal customers and meeting buyers and store owners who are looking to carry our newest collections. We welcomed them with sophisticated planogram setups for the new Midnight line, and the response from attendees was huge.”  

At StorErotica Magazine’s 10th annual StorErotica Awards, hosted by Kelly Shibari and held at the ANME Founders Show, Sportsheets International took home the Male Pleasure Product of the Year award for their Everlaster series.

“The Everlaster series has been a huge hit with our customers,” Stewart said. “With our original and ergonomic designs for comfort and fit, we satisfy the customers in ways other manufacturers don’t think to — and we appreciate this acknowledgement from the industry. Thanks so much to the ANME Founders and staffers and StorErotica for putting together two great shows in one and giving exhibitors and attendees exactly what they needed for a job well done.” 

Sportsheets’ latest additions of Midnight and Edge and all Sportsheets product lines can be ordered through one’s distributor or by contacting info@sportsheets.com.

For more information on Sportsheets International, visit their official website or follow them on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More