Wicked Sensual Care to Debut 'Wicked Hybrid' at ANME Show

BURBANK — Wicked Sensual Care will debut its new Wicked Hybrid personal lubricant at the Adult Novelty Manufacturers Expo (ANME) Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Wicked Hybrid is described by Wicked Sensual Care as a product that blends “the richness of silicone with the benefits of water-based lubricants.” 

“We’re very pleased to debut the newest WSC formula: our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”

Wicked Sensual Care said, “Latex and toy-friendly, Wicked Hybrid is the ideal choice for all types of play. It features seaweed and olive leaf extracts that offer peak performance while it also protects and satisfies, bringing added peace of mind.”

Wicked Hybrid will be available in stores and online on Aug. 15. Media members and industry professionals are invited to visit the Wicked Sensual Care team for product education and samples at Booths #114 and #115 at the ANME Show.

The Marriott Airport Burbank Hotel is located at 2500 N. Hollywood Wy.

Wicked Sensual Care offers a collection of lubricants for men and women, as detailed on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and Specialty Products, which includes enhancement products and toy cleaners. 

Wicked Sensual Care was recently named “Lube of the Year” for SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list, which can be seen at this link.

“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” Pendleton said. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”

For more information on Wicked Sensual Care, follow them on Twitter or Facebook.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Unveils New 'Mini Micro Wand' Massager

Le Wand has debuted the Mini Micro Wand massager.

U.K. Online Pleasure Retailer 'The Loving Company' Launches

The Loving Company, an online pleasure retailer serving the United Kingdom, has officially launched.

Orion Debuts 'Flexible Double Bullet' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Flexible Double Bullet vibrator from its Sweet Smile line.

Tenga Inks Canadian Distro Deals With Sexy Living, JAL

Tenga has signed deals with Canadian distributors Sexy Living and JAL Enterprises to expand its presence in the northern market.

Williams Trading Co. Launches 2025 Pre-Black Friday Warehouse Sale

Williams Trading will launch its 2025 pre-Black Friday warehouse sale for retailers tomorrow through Nov. 12.

Holiday Now Shipping 'Enby 3' From Wild Flower

Holiday Products is now shipping the Enby 3 vibe from Wild Flower.

Full Circle Elevates Jessica Save to Executive VP of Sales and Marketing

Full Circle/Miami Distro has promoted Jessica Sav to executive vice president of sales and marketing.

Orion Unveils 2 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced two new styles from its Noir Handmade line.

SmartTract Debuts 'Go' Pump Controller

SmartTract has introduced its Go vacuum penis pump controller.

EQOM Group Officially Names Anneke Kamphuis CEO

EQOM Group, the company behind ONE-DC and EasyToys, has officially appointed Anneke Kamphuis as its new CEO.Kamphuis, who has been serving as interim CEO since Sept. 1, will be the first woman to hold EQOM's top position. In her permanent role, Kamphuis will oversee the company's growth and trade partnership strategies, including the continued European expansion of the ONE-DC brand.

Show More