Wicked Sensual Care to Debut 'Wicked Hybrid' at ANME Show

BURBANK — Wicked Sensual Care will debut its new Wicked Hybrid personal lubricant at the Adult Novelty Manufacturers Expo (ANME) Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Wicked Hybrid is described by Wicked Sensual Care as a product that blends “the richness of silicone with the benefits of water-based lubricants.” 

“We’re very pleased to debut the newest WSC formula: our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”

Wicked Sensual Care said, “Latex and toy-friendly, Wicked Hybrid is the ideal choice for all types of play. It features seaweed and olive leaf extracts that offer peak performance while it also protects and satisfies, bringing added peace of mind.”

Wicked Hybrid will be available in stores and online on Aug. 15. Media members and industry professionals are invited to visit the Wicked Sensual Care team for product education and samples at Booths #114 and #115 at the ANME Show.

The Marriott Airport Burbank Hotel is located at 2500 N. Hollywood Wy.

Wicked Sensual Care offers a collection of lubricants for men and women, as detailed on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and Specialty Products, which includes enhancement products and toy cleaners. 

Wicked Sensual Care was recently named “Lube of the Year” for SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list, which can be seen at this link.

“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” Pendleton said. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”

For more information on Wicked Sensual Care, follow them on Twitter or Facebook.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Expands 'Creature Cuties' Clitoral Stimulator Collection

XR Brands has added three new products to its Creature Cuties line of unicorn-themed clitoral stimulators.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, networking and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

CalExotics Expands 'Aura' Collection

CalExotics has expanded its Aura collection with three rechargeable bullet vibrators and two dual-action massagers.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Blush Introduces 'Aurora' Dildo From Avant Line

Blush has debuted the Aurora dildo from its Avant Collection.

Show More