Wicked Sensual Care to Debut 'Wicked Hybrid' at ANME Show

BURBANK — Wicked Sensual Care will debut its new Wicked Hybrid personal lubricant at the Adult Novelty Manufacturers Expo (ANME) Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Wicked Hybrid is described by Wicked Sensual Care as a product that blends “the richness of silicone with the benefits of water-based lubricants.” 

“We’re very pleased to debut the newest WSC formula: our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”

Wicked Sensual Care said, “Latex and toy-friendly, Wicked Hybrid is the ideal choice for all types of play. It features seaweed and olive leaf extracts that offer peak performance while it also protects and satisfies, bringing added peace of mind.”

Wicked Hybrid will be available in stores and online on Aug. 15. Media members and industry professionals are invited to visit the Wicked Sensual Care team for product education and samples at Booths #114 and #115 at the ANME Show.

The Marriott Airport Burbank Hotel is located at 2500 N. Hollywood Wy.

Wicked Sensual Care offers a collection of lubricants for men and women, as detailed on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and Specialty Products, which includes enhancement products and toy cleaners. 

Wicked Sensual Care was recently named “Lube of the Year” for SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list, which can be seen at this link.

“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” Pendleton said. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”

For more information on Wicked Sensual Care, follow them on Twitter or Facebook.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More