Sportsheets Gears Up for ANME Founders Show

BURBANK — Sportsheets International, a leader in BDSM and fetish couple’s products, is gearing up for the ANME Founders Show, to be held Jul. 17-19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Sportsheets will be bringing its entire sales team to the event and will be in booths 69, 70 and 80.

“This show, we are featuring the debut of a new trend-setting product line, Midnight,” said Tom Stewart, CEO of Sportsheets.

Most anticipated for the ANME Show, according to Sportsheets, is their new bling accessory collection.

Sportsheets President Julie Stewart said, “Sportsheets has always been a design leader, and we’re capitalizing on what’s hot in the fashion world — and that’s bling. This new collection fits perfectly into the Sportsheets brand of products because the designs are gorgeous and sophisticated while still priced well. Studs are on shirts, handbags and shoes, so why not on your sex toys?”

The addition of 13 new products and two new planograms for the Midnight brand will be available at the ANME Show. Sportsheets will also be releasing two original leather crops for their Edge brand.

Sportsheets, is known for their good/better/best choice of products, which the company said is “what sets them apart from other companies in the adult novelty market."

“We are the only company to bring a good/better/best model to our customers so that they can bring these choices to their retailers,” Tom Stewart said.

Joanne Queenin, executive administrator for Sportsheets, said, “Good (is) Sex & Mischief, good quality with basic features, beginner-friendly with 90 percent of the line under $20.  Better is our Sportsheets line with upgraded materials, extra features and expandability, interchangeable with other Sportsheets products. Best is our Edge line: superior materials with premium features and increased durability. In car speak, it’s the Honda Fit, Accord and Acura.” 

Julie Stewart said, ““We are so excited about this upcoming ANME and so grateful for Val and all the folks (who) work so hard to make it a wonderful event for all of us. With the addition of new products, we are thrilled to be expanding our lines and giving our customers more product that is sure to spice up a lot of sex lives and stays within our mission of keeping couples connected.”

Sportsheets have seven nominations for the upcoming 10th annual StorErotica Awards, scheduled for Jul. 18 during the ANME Founders Show. Sportsheets are nominated in seven categories: Pleasure Product Company of the Year, Fetish Company of the Year, Marketing Campaign of the Year for Sportsheets’ Manbound, Male Pleasure Product of the Year  for the Everlaster Series, LGBT Company of the Year, Luxury Line/Range of the Year for Sexperiments, and BDSM Product of the Year for the Edge Dragon Whip.

Julie Stewart said, “It’s an honor to be named in these important categories, as our team has worked tirelessly this year to develop our brands’ presences both in stores and in consumers’ bedrooms. It’s wonderful to know that the industry has noticed and recognized our efforts. We look forward to celebrating with our friends and colleagues at the show.” 

For more information on Sportsheets, visit their official website or follow them on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Show More