Reporo Sharpens Ad Targeting With 'Traffic Deals'

Reporo Sharpens Ad Targeting With 'Traffic Deals'

LONDON — Mobile ad network Reporo today announced the roll out of “Traffic Deals,” a new product launch within its self-service platform.

Reporo officals said the launch adds a significant improvement in platform functionality that allows advertisers to set up campaigns that target one specific site and advertising format.

Reporo has worked with key publishers to offer deals in which advertisers and marketers alike can exclusively target those sites.

With more volume becoming available, having the option to target particular sites based on performance has become a necessity. Company officials said Reporo has responded to that demand.

With the platform, advertisers select the desired site and advertising format and choose their preferred targeting and budget.

Users will immediately be able to start a campaign with the best of Reporo's traffic that suits their product and performance metrics.

“Reporo is no longer a blind network,” said Nicolas Bigaignon, Reporo's marketing director. “Since we launched our self-service platform last year, our aim has to become more transparent and accessible to our partners, whilst still retaining our full commitment to sales and account management for clients who need our expertise.”

“With the recent launch of Smart Optimisation, Remarketing, Traffic Tokens, Live Chat and now Traffic Deals, our platform now delivers a huge range of functionality to our advertisers that enables them to get more control and ultimately increase performance within their own campaigns,” Bigaiagnon said. “Once you couple this functionality alongside our high volume, global traffic, it is clear that Reporo has entered a new era in its long advertising history.”

Reporo, which bills itself as the Mobile Performance Network, generates 40 billion impressions per month. With direct publisher integrations, Reporo primarily converts for products such as video-on-demand, utility apps, gaming, men's health, casino/sport betting and adult entertainment.

Reporo reps will be demonstrating its new functionality in its products at the following shows in July and August — LALExpo in Columbia (July 11-13), AW Berlin in Germany (July 18-19) and Qwebec Expo in Canada (Aug. 4-7).

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Taliban Restricts Access to Adult Content by Shutting Down Internet

The Taliban has shut down internet access across a large portion of Afghanistan in a move to prevent what it deems "immoral activities."

Go.cam Launches Video Spoofing Protection

Go.cam has announced that its verification solution now features security against video spoofing.

SexLikeReal Releases 'VR Self-Care' Guide

SexLikeReal (SLR) has published a blog post spotlighting “VR Self-Care.”

Brady Mills Agency to Launch 'AgeWallet' Subscription AV Solution

Tech company Brady Mills Agency announced that its subscription-based merchant age verification solution, AgeWallet, will launch in November.

EU Advocate General: France Can Require Foreign Sites to Implement AV

An advocate general of the European Union’s Court of Justice on Thursday advised the court to rule that France may require pornographic websites based in other EU states to implement age verification in accordance with French law.

Hentaied Founder Romero 'Mr. Alien' on Fetish, Fantasy and Finding Order in Chaos

A sharp sting pierces the woman’s skin. Something foreign slips beneath the surface. Eggs, maybe. She doesn’t know it yet, but soon her body will become a vessel, a hive, a source of contamination.

AEBN Publishes Popular Searches for July, August

AEBN has published the top search terms for the months of July and August from its straight and gay theaters in all 50 states and the District of Columbia.

The Guardian Devotes Feature Article to XBIZ Amsterdam

British newspaper The Guardian sent a reporter to cover XBIZ Amsterdam earlier this month, resulting in a lengthy article about the annual European adult industry conference.

Pineapple Support Taps Char Borley as Brand Ambassador

Pineapple Support has named Char Borley as its newest brand ambassador.

Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Show More