VEENDAM, The Netherlands — XR Brands has teamed up with European distributor EDC Wholesale to offer the company’s full line of products.
According to the company, XR Brands is the first brand that EDC Wholesale is offering the full line of.
XR Brands Director of Strategy Lynda Mort and Nicole Braniff (sales representative) traveled to Holland to meet with EDC Wholesale’s Eric Idema (CEO and founder) and Andre Visser (international sales director) and their team to discuss the details for the new collaboration.
“We could not have come up with a better partnership,” said Lynda. “There is a lot of excitement about this collaboration on both ends. The vision for the company and the products are the same. We are a young brand in the European market and EDC is new at the wholesale business, we are both looking for a great partner and I feel like we have made a perfect match with this collaboration. The passion that the EDC team has for their company and products is one of the great things about EDC. We are looking forward to working with the EDC team on a day to day base to get the full lines across Europe.”
Braniff and Visser are planning a European tour to visit costumers and help them understand everything they need to know about the brand, its products and the lifestyle, the company said. Braniff has a background and experience with the products as she started her career at XR Brands by styling the products for the photo shoots.
“Nicole’s knowledge and passion for the brand is very unique and she is the best person to introduce the products to our costumers, as she knows so much about every single product,” Visser said. “I am very excited to visit costumers together with Nicole, as we both share the same passion for our jobs.”
Idema and Visser and their team say they are determined to expand their assortment with other popular brands as well. Soon the company will relocate to new premises, which offers space to a more comprehensive assortment and a reinforced logistic department.
For more information, visit EDCWholesale.com.