LELO Wins 'Best Luxury Brand' and 'Best Trade Marketing' at ETO

BIRMINGHAM — Swedish design brand LELO won the awards for Best Luxury Brand and Best Trade Marketing at the U.K.'s 2016 ETO Awards, held in Birmingham, England on Sun., Jun. 12 during the ETO Show.  

The ETO Awards, a LELO spokesperson said, "are unique in that the finalists and winners are chosen by the public rather than industry insiders, making it a good reflection of the climate of the customers themselves."

This was not the first time LELO enjoyed an ETO victory. LELO has been recognized with at least one award every year for five years in a row.

Steve Thomson, CMO of LELO, said, "The ETO Awards are the biggest and longest-running celebration of everything we hold dear in the U.K., and it's always exciting to be nominated by the public. It's a validation of the hard work we put in year to year. The Best Trade Marketing Award is really significant for us, as we've been working hard over the last few months to ensure our strategy was strong, and that we could reinvest in marketing and support. This win goes to show that we're moving in exactly the right direction, and it's being appreciated."

LELO's ETO wins came at the same time as the global launch of LELO's latest product, the Hex Condom.

Thomson said: "To be recognized as the best luxury brand at the same time as launching the most important product in our history was incredibly heartening. It's a pleasure to have our heritage honored at exactly the same time that we're looking to the future."

For more information on LELO, visit their official website or follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Show More