PENNSAUKEN, N.J. — Leading adult toy distributor Williams Trading Co. has announced that the Womanizer Classic series has reduced its pricing. Effective immediately, the new minimized advertising price (MAP) for the Womanizer Delight W100 is $159, with a new reduced wholesale price.
Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, "Often imitated but never duplicated, The Womanizer is a game changer in the adult novelty industry. Williams Trading takes its partnership with Womanizer seriously and supports the brand's MAP integrity and fully appreciates the price reduction being offered to our customers."
Williams Trading Co. supports The Womanizer with free counter displays and a tester program for every six units purchased.
Currently, a Womanizer e-learning course is being developed by Williams Trading University (WTU) to train all adult retailers on The Womanizer's technology and features.
"The Womanizer is now offered in the live data feed on WTU StoreBuilder, the newest edition of WTU," said Scott Dantis, director of sales and marketing for Williams Trading Co. "WTU Store Builder is an online e-commerce portal that benefits the brick-and-mortar adult retailer in a multitude of ways. Instantly, their hours of operation expand to 24/7 at no additional cost for staff and store. Store inventory increases to over 19,000 SKUs as WTU Store Builder accesses Williams Trading's live inventory data feed. Set up, brand development and website hosting are free."
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