PHOENIX — PHS International has announced the appointment of Crystal Gerling as international sales executive.
Gerling, PHS International said, will support their worldwide partners with product education, trainings and marketing support dedicated to the company's most popular beginner and intermediate BDSM product lines. With special attention to the intimate details, Gerling will help the growing PHS team expand and strengthen its international presence.
Gerling's years of industry sales experience, according to PHS International, "puts her in a unique position to assist stores and distributors eager to expand their reach into the kink and BDSM markets. With a focus on the couples sector, Gerling will guide customers through these intricate categories with unique sales tips and tools designed to increase sales across international markets."
Gerling said, "Much of my career has been spent developing a genuine understanding of how to talk about BDSM, fetish and niche activities and kinky topics in a fun and approachable way. This skill became incredibly valuable as demand for next-level BDSM products increased, and now, customers depend on me to help lead the way. I look forward to incorporating this kind of customer service into my new role at PHS."
PHS said that Gerling's "talent for candid conversation and trustworthy guidance" will be a major asset in dealing with buyers who are inexperienced with the BDSM market.
Chuck Harnish, CEO of PHS International, said, "Crystal already shares PHS' goal of delivering quality while having fun, which makes her a perfect fit for us. We strive to be the happiest company in the industry, and Crystal's impeccable reputation for being bright, positive and a joy to have around epitomizes PHS' 'corporate culture.' People in this industry love her for being her, and we are excited to have Crystal on our team."