SAN JOSE, Calif. — LELO had five of its products listed on GOOP creator and actress Gwyneth Paltrow’s list of Not-So-Basic Sex Toys.
The story sparked international interest with the worldwide media generating more than 600 pieces of coverage mentioning LELO, the company says.
The list of 18 products recommended by Goop included INEZ Personal Massager in 24k gold, TIANI 24k Couples’ Massager, TOR 2 Couples’ Ring, the ADORE ME Pleasure Set and LELO Toy Cleaning Spray.
The introduction to the list notes that “sex toys have long since graduated from the floppy rubber things you hide in your bedside table to beautiful works of interactive art,” and LELO says it is proud to have played a part in bringing sex toys out of the shadows and into the mainstream.
Steve Thomson, CMO at LELO says, “LELO is renowned worldwide as the leaders in luxury pleasure and we’re delighted to add Gwyneth Paltrow to our list of celebrity fans, which includes Lena Dunham, Kim Kardashian and Kanye West, and Beyonce and Jay Z, who also reportedly own items of our LUXE collection.
“It’s great to see so many celebrities, those in the media spotlight, speak openly about owning pleasure products, Thomson said. “They are role models to many, and the more they talk openly about their healthy exploration of pleasure, the more self-pleasure becomes normalized, ensuring our society continues to embrace their sexuality, in all its aspects.”
LELO is offering 20 percent off on LELO.com during May “Masturbation Month” with the code solosx16. For sales enquiries, email usa@lelo.com.
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