Magic Wand Named in Time Magazine's Top 10 Gadgets of All Time

Magic Wand Named in Time Magazine's Top 10 Gadgets of All Time

NAPA, Calif. — The Magic Wand last week was named to Time Magazine’s one-time list of the 50 “Most Influential Gadgets of All Time.”

Featured in the top 10, the Magic Wand joined other “life-changing” devices such as the Apple iPhone, the Sony Walkman, the HP DeskJet and the Nintendo Entertainment System.

Time Magazine has published its list of the most influential persons of the year (previously Man of the Year) annually since 1927, featuring most sitting presidents, world leaders like Winston Churchill, Mikhail Gorbachev and Angela Merkel and also people, groups, ideas or objects that have significantly influenced the events of the year. However, Tuesday’s list of the “tech that forever changed the way we live, work, and play” was a one-time feature, the company says.

In its motivation, Time Magazine notes that fans and therapists have “extolled the Wand’s virtues,” and that it appeared on “Sex and the City” in 2002. It also notes the Magic Wand’s enduring association in popular vernacular with the company that invented it, Hitachi.

The Magic Wand, previously called the “Hitachi Magic Wand,” became widely known after sex educators like Betty Dodson, Joni Blank and Dell Williams recommended the massager to their clients, starting in the 1970s. Since then consumers have loved it for its power, quality and reliable satisfaction. In 2015, the Magic Wand Rechargeable, a cordless version of the massager joined the Magic Wand Original on store shelves.

“We are humbled that the Magic Wand has been recognized in this way by Time Magazine,” says Shay Martin, vice president of Vibratex, Inc., exclusive importer of the Magic Wand since 2000. “Consumers, therapists and reviewers have praised and recommended the Magic Wand for over 30 years; still it is an honor to see the ‘Cadillac of vibrators’ on this iconic one-time list by Time Magazine.”

The Magic Wand is no stranger to awards and recognition. In January, the Magic Wand Rechargeable was named Sex Toy of the Year at the 2016 XBIZ Awards. A year earlier, the Magic Wand Original won the SHE Award for Best Sex Toy for Women.

The Time Magazine feature is available here.

More information is available on, and retailers may order it on Or, contact Vibratex at or (888) 558-9778.