Shots Releases SONO Collection

Shots Releases SONO Collection
Ariana Rodriguez

SANTA CLARITA, Calif. — Shots Toys now offers SONO, a collection of pleasure products designed for men.

According to the company, one year ago the Shots sales team saw a rise in the demand for male pleasure products and decided to create a brand that would close this gap in their assortment.

“The account managers asked several retailers their opinion about the idea and one of the first remarks came with regards to the raised demand in ‘tailing’ products,” the company said. “After several brainstorming sessions more and more ideas came to life.”

Shots says a specialized test team did one of the most important researches, on the dimensions of the products. Several months later SONO was born and presented for the first time at the Erofame trade fair in Hannover, Germany. 

“SONO is a brand especially designed and created for men, but also very attractive for couples,” the company said. “The assortment consists of butt plugs that feature a tail, which will allow you to easily withdraw the plug once inserted and they are perfectly suited for tailing-games. There are also penis sleeves that have a butt plug attached, which feature a perineum stimulator. SONO is a brand designed to give a great amount of pleasure.”

The collection is made of rubber for the butt plugs, soft silicone for the cock ring’s and stretchy TPE for the sleeves.

“The packaging has been designed to be neutral, yet with a masculine look to attract the target audience in a store,” the company said. “All toys come in a sleek white case with projected stone elements. This combination creates an amazing appearance when they are presented united in a store. The packaging also features product descriptions and specifications in several languages to make sure everything is crystal clear to the customer.”

Shots also has released a standard promo package for the SONO line. The company says it also gives retailers the opportunity to create their own personalized marketing materials in cooperation with the Shots studio department.

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