Shots Releases SONO Collection

Shots Releases SONO Collection

SANTA CLARITA, Calif. — Shots Toys now offers SONO, a collection of pleasure products designed for men.

According to the company, one year ago the Shots sales team saw a rise in the demand for male pleasure products and decided to create a brand that would close this gap in their assortment.

“The account managers asked several retailers their opinion about the idea and one of the first remarks came with regards to the raised demand in ‘tailing’ products,” the company said. “After several brainstorming sessions more and more ideas came to life.”

Shots says a specialized test team did one of the most important researches, on the dimensions of the products. Several months later SONO was born and presented for the first time at the Erofame trade fair in Hannover, Germany. 

“SONO is a brand especially designed and created for men, but also very attractive for couples,” the company said. “The assortment consists of butt plugs that feature a tail, which will allow you to easily withdraw the plug once inserted and they are perfectly suited for tailing-games. There are also penis sleeves that have a butt plug attached, which feature a perineum stimulator. SONO is a brand designed to give a great amount of pleasure.”

The collection is made of rubber for the butt plugs, soft silicone for the cock ring’s and stretchy TPE for the sleeves.

“The packaging has been designed to be neutral, yet with a masculine look to attract the target audience in a store,” the company said. “All toys come in a sleek white case with projected stone elements. This combination creates an amazing appearance when they are presented united in a store. The packaging also features product descriptions and specifications in several languages to make sure everything is crystal clear to the customer.”

Shots also has released a standard promo package for the SONO line. The company says it also gives retailers the opportunity to create their own personalized marketing materials in cooperation with the Shots studio department.

For more information, visit Shots.nl or ShotsAmerica.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Show More