Shots Releases SONO Collection

Shots Releases SONO Collection

SANTA CLARITA, Calif. — Shots Toys now offers SONO, a collection of pleasure products designed for men.

According to the company, one year ago the Shots sales team saw a rise in the demand for male pleasure products and decided to create a brand that would close this gap in their assortment.

“The account managers asked several retailers their opinion about the idea and one of the first remarks came with regards to the raised demand in ‘tailing’ products,” the company said. “After several brainstorming sessions more and more ideas came to life.”

Shots says a specialized test team did one of the most important researches, on the dimensions of the products. Several months later SONO was born and presented for the first time at the Erofame trade fair in Hannover, Germany. 

“SONO is a brand especially designed and created for men, but also very attractive for couples,” the company said. “The assortment consists of butt plugs that feature a tail, which will allow you to easily withdraw the plug once inserted and they are perfectly suited for tailing-games. There are also penis sleeves that have a butt plug attached, which feature a perineum stimulator. SONO is a brand designed to give a great amount of pleasure.”

The collection is made of rubber for the butt plugs, soft silicone for the cock ring’s and stretchy TPE for the sleeves.

“The packaging has been designed to be neutral, yet with a masculine look to attract the target audience in a store,” the company said. “All toys come in a sleek white case with projected stone elements. This combination creates an amazing appearance when they are presented united in a store. The packaging also features product descriptions and specifications in several languages to make sure everything is crystal clear to the customer.”

Shots also has released a standard promo package for the SONO line. The company says it also gives retailers the opportunity to create their own personalized marketing materials in cooperation with the Shots studio department.

For more information, visit Shots.nl or ShotsAmerica.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Show More