LFP: 'American Hustler' Store Is Infringing, Cybersquatting

LFP: 'American Hustler' Store Is Infringing, Cybersquatting

LOS ANGELES — LFP IP, the licensing company arm of the LFP and Hustler brands, has filed a federal lawsuit against the online retail apparel store AmericanHustlerClothing.com, claiming that its owner is infringing on its trademark and cybersquatting.

The suit, filed at U.S. District Court in Los Angeles, names Dublin, Ohio, resident Lee Keith Brett and alleges that he “intentionally and willfully" traded off of the famous “Hustler” marks by selling “American Hustler” branded apparel.

AmericanHustlerClothing.com has a lineup that includes for sale T-shirts, hoodies and hats — all branded with the phrase “American Hustler.”

LFP said that it has more than two dozen trademarks that are “incontestable” and that Brett, who launched his retail operation in November, has failed to respond to the adult entertainment company’s demands.

In the suit, LFP said that Brett’s use of the “American Hustler” mark will result in consumer deception and confusion.

LFP said that it got wind of Brett’s retail operation after he filed a U.S. trademark application in June over his “American Hustler” design in connection with “online retail store services featuring clothing and billboard products.”

In September, LFP attorneys filed a protest regarding Brett’s trademark application and in October U.S. Patent and Trademark Office examiners refused to register Brett’s application because of a likelihood of confusion with three of LFP’s marks.

“Defendant Brett, in contravention of the rights of plaintiff LFP, continues to operate the website located at AmericanHustlerClothing.com to sell apparel, and has otherwise failed and refused to remove the Hustler marks from his website, advertising and apparel,” LFP’s suit said.

With the suit, Brett, who could not be reached for comment by XBIZ, faces an injunction over the use of the “American Hustler” mark, unspecified monetary damages, an order to surrender for destruction all apparel and signage related to the brand and a transfer of the AmericanHustlerClothing.com domain name, among other forms of relief.

A spokesman for Larry Flynt, the president of LFP and Hustler, declined comment over the case.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chanel Camryn: From Alaska Bikini Barista to Breakout Starlet

As a proud, outdoorsy Alaskan, Chanel Camryn is unfazed by our very important first interview question: Has she ever encountered a bear?

Indonesia's Porn Criminalization Leads to Arrests After 'Enak Yank' Video Goes Viral

Indonesian police have arrested two suspects charged with having made a porn video which became viral in the country, where all adult content is criminalized.

Elizabeth Skylar Stars in Latest From Bellesa Plus

Elizabeth Skylar stars with Dannu Steele in the latest episode of the Bellesa Plus series “Blind Date.”

Orion Debuts New 'Intimate Moments' Retail Catalog

Orion Wholesale has introduced its new “Intimate Moments” retail catalog, available in German, Spanish and English.

OnlyFans CEO Keily Blair Confirms Inclusiveness for Adult Creators

OnlyFans CEO Keily Blair spoke Thursday at the Bloomberg Screentime conference in Los Angeles, confirming the platform’s commitment to adult creators and stating there were no plans to raise money through an IPO.

Katrina Colt Headlines 'Learning Curves' From Sweet Sinner

Katrina Colt toplines the latest release from Mile High Media studio imprint Sweet Sinner.

Fleshlight Launches New 'Quick Shot Stoya' Masturbator

Fleshlight will launch a new Quick Shot Stoya compact masturbator on Thursday.

Streamate's Elevate, Siouxsie Q Partner for 'Voting 101' Series

Streamate’s Elevate initiative is debuting a "Voting 101" Q&A series hosted by Siouxsie Q.

Sara Retali, Martina Smeraldi Star in Latest From Ricky's Room

European stars Sara Retali and Martina Smeraldi star in a new couple swap release from Ricky's Room, alongside Maximo Garcia and studio honcho Ricky Johnson.

AEBN Reveals Ariel Demure as Top Trans Star for Q3 of 2024

AEBN has named its top trans stars for the third quarter of 2024, with Ariel Demure landing atop the leaderboard.

Show More