Williams Trading Announces Love Month Sale

PENNSAUKEN, N.J. — Williams Trading Co. has announced its Love Month Super Sale.

The New Jersey-based company has discounted over 2000 items up to 50 percent from original wholesale pricing to help retailers get ready for the Valentine’s Day selling season.

Erin V., marketing and vendor liaison for Williams Trading Co., said, “Cards are thoughtful, and chocolates are sweet. But sexy Valentine’s Day gifts give partners what they really want in a romantic holiday. February is the superbowl of selling seasons in the adult retail industry. Adults, especially couples, are venturing into an adult store for gift-giving items that are alternatives to chocolate and flowers."

The Love Month Super sale digital catalog features eight of the largest adult novelty manufacturers in the pleasure products sector: Pipedream, CalExotics, Doc Johnson, Nasstoys, Topco, LELO, Lovehoney and XR Brands. All pricing for items are net only. The Love Month Super Sale does not allow for backorders, returns or future items, and it will continue while supplies last. 

Discounts will vary from brand to brand, with a mininum discount of 30 percent and maximum discount of 50 percent.

“We are encouraging our retail partners to stock up now and build their sales basket for the upcoming busy season,” said Scott Dantis, director of sales and marketing for Williams Trading Co. “All of these items are perfect for Valentine’s gift giving, especially for new mainstream customers. And the Love Month Super Sale digital catalog is the perfect resource for our retail partners to prepare for the selling season.” 

Williams Trading Co. is a full-line adult wholesale distributor with over 40 years of experience in the industry, carrying over 20,000 different items. New items are added every week.

With the launch of MuffsandCuffs.com, Williams Trading Co. now offers direct drop-shipping services for online retailers.

The special Love Month Super Sale is for in-stock inventory only on the specific items listed in the company’s digital catalog, available free of charge.

For more information, visit WilliamsTradingCo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Show More