Williams Trading Announces Lovehoney Year-End Sale

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading is offering 10 percent off Lovehoney adult novelties during December.

The sales event includes the Bettie Page collection, the Fifty Shades of Grey Official Collection, and the Sqweel Wheel Collection. The sale starts today at 3 p.m. EST and ends Dec. 31 5 p.m. EST. The event is supported with a free e-Learning program at Williams Trading University (WTU).

“Naughty but nice, shy yet daring, it was Bettie Page's intriguingly contradictory c
haracter that earned her the title of 'The Queen of Pin Ups,'” the company says. Lovehoney has designed a range of official Bettie Page sex toys and bondage accessories to celebrate her status as an erotic icon. Each item in the line is presented in luxurious, pin up-style packaging with exclusive collector's cards and key chains.

Lovehoney has the exclusive rights to the Fifty Shades of Grey The Official Pleasure Collection. Approved by E L James, Lovehoney has worked closely with the renowned author to create the collection.

Metal rockers Motörhead have turned their attention to intimate pleasure with their own range of branded sex toys. Powerful classic vibrators and bullets are among the lineup. “Prepare for the sort of mind-blowing orgasms you'd expect from the 'loudest band on Earth,'” the company said.

Lovehoney’s Sqweel is an oral sex simulator that harnesses the power of soft tongues to lick, tickle and flick external sweet spots. Although originally designed for women, the Sqweel can be use to tease sensitive nerve endings all over the body.

“Lovehoney’s products do very well for adult retailers as they are all packaged beautifully and have coordinating marketing material,” says Scott D, director of sales and marketing. “They have a tester program that supports in-store sales (minimum purchase required), free acrylic stands and can even provide retailers with custom skins for an elegant, high-end look.”

Lovehoney is fully supported with two WTU e-Learning courses available exclusively for Williams Trading customers: Fifty Shades of Grey and Keeping the Fifty Shades Excitement Going. During the months of December and January, stores that participate in WTU e-Learning can enter the Best Dressed Fifty Shades of Grey Holiday Display contest, by submitting photos of their display to erinm@williams-trading.com . This will enter them in a store basket raffle, wherein a winner will be randomly selected at the end of each month and notified via email.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. Learn more about Lovehoney and their products at WTULearn.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Show More