Williams Trading Announces Lovehoney Year-End Sale

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading is offering 10 percent off Lovehoney adult novelties during December.

The sales event includes the Bettie Page collection, the Fifty Shades of Grey Official Collection, and the Sqweel Wheel Collection. The sale starts today at 3 p.m. EST and ends Dec. 31 5 p.m. EST. The event is supported with a free e-Learning program at Williams Trading University (WTU).

“Naughty but nice, shy yet daring, it was Bettie Page's intriguingly contradictory c
haracter that earned her the title of 'The Queen of Pin Ups,'” the company says. Lovehoney has designed a range of official Bettie Page sex toys and bondage accessories to celebrate her status as an erotic icon. Each item in the line is presented in luxurious, pin up-style packaging with exclusive collector's cards and key chains.

Lovehoney has the exclusive rights to the Fifty Shades of Grey The Official Pleasure Collection. Approved by E L James, Lovehoney has worked closely with the renowned author to create the collection.

Metal rockers Motörhead have turned their attention to intimate pleasure with their own range of branded sex toys. Powerful classic vibrators and bullets are among the lineup. “Prepare for the sort of mind-blowing orgasms you'd expect from the 'loudest band on Earth,'” the company said.

Lovehoney’s Sqweel is an oral sex simulator that harnesses the power of soft tongues to lick, tickle and flick external sweet spots. Although originally designed for women, the Sqweel can be use to tease sensitive nerve endings all over the body.

“Lovehoney’s products do very well for adult retailers as they are all packaged beautifully and have coordinating marketing material,” says Scott D, director of sales and marketing. “They have a tester program that supports in-store sales (minimum purchase required), free acrylic stands and can even provide retailers with custom skins for an elegant, high-end look.”

Lovehoney is fully supported with two WTU e-Learning courses available exclusively for Williams Trading customers: Fifty Shades of Grey and Keeping the Fifty Shades Excitement Going. During the months of December and January, stores that participate in WTU e-Learning can enter the Best Dressed Fifty Shades of Grey Holiday Display contest, by submitting photos of their display to erinm@williams-trading.com . This will enter them in a store basket raffle, wherein a winner will be randomly selected at the end of each month and notified via email.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. Learn more about Lovehoney and their products at WTULearn.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Show More