Williams Trading Announces Lovehoney Year-End Sale

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading is offering 10 percent off Lovehoney adult novelties during December.

The sales event includes the Bettie Page collection, the Fifty Shades of Grey Official Collection, and the Sqweel Wheel Collection. The sale starts today at 3 p.m. EST and ends Dec. 31 5 p.m. EST. The event is supported with a free e-Learning program at Williams Trading University (WTU).

“Naughty but nice, shy yet daring, it was Bettie Page's intriguingly contradictory c
haracter that earned her the title of 'The Queen of Pin Ups,'” the company says. Lovehoney has designed a range of official Bettie Page sex toys and bondage accessories to celebrate her status as an erotic icon. Each item in the line is presented in luxurious, pin up-style packaging with exclusive collector's cards and key chains.

Lovehoney has the exclusive rights to the Fifty Shades of Grey The Official Pleasure Collection. Approved by E L James, Lovehoney has worked closely with the renowned author to create the collection.

Metal rockers Motörhead have turned their attention to intimate pleasure with their own range of branded sex toys. Powerful classic vibrators and bullets are among the lineup. “Prepare for the sort of mind-blowing orgasms you'd expect from the 'loudest band on Earth,'” the company said.

Lovehoney’s Sqweel is an oral sex simulator that harnesses the power of soft tongues to lick, tickle and flick external sweet spots. Although originally designed for women, the Sqweel can be use to tease sensitive nerve endings all over the body.

“Lovehoney’s products do very well for adult retailers as they are all packaged beautifully and have coordinating marketing material,” says Scott D, director of sales and marketing. “They have a tester program that supports in-store sales (minimum purchase required), free acrylic stands and can even provide retailers with custom skins for an elegant, high-end look.”

Lovehoney is fully supported with two WTU e-Learning courses available exclusively for Williams Trading customers: Fifty Shades of Grey and Keeping the Fifty Shades Excitement Going. During the months of December and January, stores that participate in WTU e-Learning can enter the Best Dressed Fifty Shades of Grey Holiday Display contest, by submitting photos of their display to erinm@williams-trading.com . This will enter them in a store basket raffle, wherein a winner will be randomly selected at the end of each month and notified via email.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com. Learn more about Lovehoney and their products at WTULearn.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More