WEST COVINA, Calif. — Hustler Hollywood is on its way to rolling out a new store in Los Angeles County.
This time, the adult retail store will be opening up shop in the bedroom community of West Covina, which sits about a half hour east of downtown Los Angeles.
It will be the 15th store for the nationwide chain that was founded in 1998 by founder Larry Flynt.
The retail store, which will sell lingerie, gifts, apparel, books and an assortment of adult products, is located in a residential area in West Covina and will have no more than 25 percent of the retail space devoted to adult-themed items.
The new Hustler Hollywood, located just off the 10 Freeway at 210 N. Sunset Ave., will open on Friday, followed by a grand opening Dec. 5, which will include appearances by Flynt and adult film star Jessa Rhodes.