Inaugural Sexpo U.K. Wraps

Inaugural Sexpo U.K. Wraps

LONDON — Sexpo U.K., the sexually inclusive health and lifestyle exhibition, has wrapped its first year in the U.K., reporting just under 10,000 visitors.

The event was held at the Olympia London on Nov. 13-15. According to the organizers, the event drew an impressive crowd despite the fact that more than 20 percent of presold tickets were not activated and some exhibitors were unable to attend last-minute.

The Sexpo UK Senior Team — Jonny Kirk, Lee Schofield, Mark Bamber and Nina Saini — offered the following joint statement: “We are really thankful to those who have stood by us and supported us in launching a new sexual health and lifestyle expo, let alone a new U.K. brand, on a national scale and hope to be able to extend our thanks over the coming year. We are currently collating feedback from consumers and exhibitors so we can build on year one and create a stronger Sexpo U.K. 2016.”

The organizers said that to launch the Sexpo brand into the U.K., numerous promotional tactics were enforced. A six-figure national advertising campaign was implemented throughout the London borough across buses, taxis, tube and train stations, as well as flyer posting and flyer distribution. This was supplemented with media partner collaborations alongside traditional advertising schemes and mainstream marketing.

In addition, the Sexpo U.K. team said it worked alongside exhibitors, entertainment, brand ambassadors and seminars hosts to offer optional marketing, PR and social media support in reaching a wider audience and to assist participants in increasing brand awareness.

An affiliate scheme was also implemented to provide an incentive to participants to support the Sexpo U.K. brand, and for partners to benefit financially by offering their customers and their fan base discounted ticket prices.

Ticket promotions were also run through a number of platforms including Ticketmaster, Olympia London, YPlan, Lastminute.com and the Sun newspaper.

Sexpo U.K. 2016 is currently scheduled for Nov. 11-13.

The team behind the event said they are welcoming feedback regarding Sexpo U.K. 2015 exhibitors and show attendees on feedback@sexpo.co.uk.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More