JoyDivision USA Reports eroFame Success

ATLANTA — JoyDivision’s North American division has announced its successful appearance at the recent eroFame show in Hannover, Germany.

Besides presenting its current bestsellers, such as AQUAglide, BIOglide, and Soft-Tampons, JoyDivision USA also showcased a variety of brand new products, including its new prostate stimulators, the XPANDER series, which was met with high praise by retailers and distributors alike.

“The groundbreaking technology contained within the XPANDER series makes this a standout product in a sea of similar prostate stimulators currently available in the market,” says JoyDivision USA’s Senior VP of Sales and Marketing, Marcus West. “Retailers and distributors alike were thrilled to see our revolutionary product, and orders were extremely healthy as a result.”

“We’re very happy with our presence at eroFame, and look forward to working with our North American partners to bring XPANDER, and the rest of our product line, into stores nationwide,” West added.

In addition to debuting XPANDER for the male sexual health market, JoyDivision USA presented a sneak peek at its upcoming Cosmopolitan signature line of products. Fully embraced as a creative partner, JoyDivision’s newest line of toys and lubricants, as well as massage and beauty products, will all be presented under the Cosmopolitan banner.

“We’re thrilled to present a high-quality, upscale line of products which embodies the Cosmopolitan brand,” says JoyDivision USA’s Executive VP, Bianca Kuennecke. “The Cosmo woman embraces her sexuality in a safe, fun, and healthy way; we’re so honored to work alongside the brand to create a line of products for the empowered Cosmo woman!”

JoyDivision retailers and distributors also enjoyed a Partner Appreciation Dinner on the first night of the exhibition, where international partners were able to network with the company’s sales and marketing teams to discuss campaigns for the upcoming holiday season.

“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” West concludes. “JoyDivision is happy to have such wonderful partners, and we look forward to collaborating with them through this holiday season and beyond.”

For more information, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More