The multiyear agreement, announced Thursday, is slated to encompass original COLT content on authorized carrier decks throughout the U.S. and international markets.
With the deal, COLT and Brickhouse also have developed a COLT-branded WAP site and website, COLTmobile.com.
COLT Men will be available on wallpapers, videos and animation, as well as exclusive audio clips, branded COLT Mantones.
In its initial rollout, models featured in its wireless division include Ali, Billy Herrington, Bruce Emory, Carlo Masi, Chris Wide, Gage Weston, Luke Garrett, Adam Champ, Carl Hardwick and Steve Kelso.
"In order to navigate the rapidly changing world of mobile content delivery, we looked for a partner that could both guide us and apply the same benchmark level of quality that we bring to the COLT Studio Group brand everyday," COLT President John Rutherford said.
“In [Brickhouse President] L.R. Clinton Fayling and his team at Brickhouse Mobile, we found partners that understand that at the end of the day the consumer experience comes first,” he said.
