GayBraincash Teams With Viking, Launches HandyStuds.com

MONTREAL — Affiliate program Braincash and adult entertainment studio Mercenary Pictures have expanded their relationship with the launch of HandyStuds.com — the new joint venture for both company’s gay brands.

The site, which is a partnership between GayBraincash and Lexington Steele’s Viking Pictures, is built around director Tina Tyler’s “Handyman” DVD series. The site’s content includes two distinct areas: “Straight to the Bone,” which features various male porn stars masturbating and talking dirty in solo scenes, and “Not So Straight,” which features hardcore gay sex scenes.

GayBraincash manager Mathieu Nolet said the company had been looking for a way to include Mercenary Pictures, which provides a lot of the program’s straight content, to do the same thing on the gay side. Viking Pictures, which Steele launched in 2005 as his gay label, will meet some of GayBraincash’s content needs.

“For us, diversifying is the key,” Nolet said. “Having Viking Pictures as a partner will allow us to add quality muscle content to our growing gay network, which is a niche we didn’t have yet. We have every intention of offering to the gay community the same wide choice of quality content that Braincash currently does on the straight side of things.”

GayBraincash President Frederic Valiquette said he was happy to see the gay counterpart to his Braincash affiliate program expand so quickly.

“It is exciting and exhilarating to see how our gay site network is growing so fast,” he said.

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