Joydivision Offering Sneak Peek of Cosmopolitan Signature Line at Erofame

Joydivision Offering Sneak Peek of Cosmopolitan Signature Line at Erofame

HANOVER, Germany — Joydivision’s North American and German divisions will debut the Cosmopolitan signature line of pleasure products, along with other new releases at eroFame in Hannover, Oct. 7-9.

Joydivision says it will also be showcasing a variety of new products, including the Xpander series of prostate stimulators.

"We did not simply extend the series of our successful prostate stimulators, Booster and Booster Pro, but we have constructed a completely new kind of stimulator,” Joydivision CEO Oliver Redschlag said. “By developing Xpander, we have managed to solve the lack of innovation in prostate stimulators currently offered in the market, and have developed an entirely new technology.

 “With Xpander, retailers will win new customers in the growing segment of male toys. The fact that it is manufactured in Germany should make our product even more compelling. We invite all our partners to stop by our booth to see Xpander and how it revolutionizes prostate stimulation.”

Joydivision USA’s Executive VP Bianca Kuennecke, and senior VP of sales and marketing, Marcus West, also will be at eroFame to meet with international partners, both established and new. In addition to presenting the Joydivision catalog of products, the Joydivision team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.

“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” West said. “Joydivision is committed to cutting-edge market tools, which grow our businesses collectively. We are looking forward to rolling these new tools out over the Holiday season.”

Joydivision also will be offering a sneak peek of its upcoming collaboration with Cosmopolitan for a signature line of products. Joydivision will be presenting toys and lubricants, as well as massage and beauty products, under the Cosmopolitan banner.

“Cosmopolitan empowers women to embrace their sexuality in a safe, fun and healthy way,” Kunnecke said. “Now, there’s a high-quality, upscale line of products with the same mission.”

Joydivision will be located at booths 190 and 191 at eroFame. Those interested in booking an appointment with the Joydivision team may email Sales@myjoydivision.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Show More