Juniper Study Looks at Mobile, Online Entertainment Growth

Juniper Study Looks at Mobile, Online Entertainment Growth

HAMPSHIRE, U.K. — The mobile and online entertainment industry — including mainstream, gambling and adult services — will see revenue in excess of $300 billion annually by 2019, up from $195 billion this year, according to a new study released by Juniper Research.

In the study, Juniper said that the online adult industry is forecast to see more than 182 billion video views by 2019, but as a proportion of entertainment revenues, it will fall to just two percent by that time.

Gambling will retain its position as the third largest source of entertainment revenue throughout the forecast period, with ongoing legislative changes in the U.S. and Italy seen as key to greater service adoption, the study said.

The research also found that while video game revenue will capture the lion's share of the digital entertainment market opportunity in 2015, this sector is comparatively mature.

The research observed that growth in the market would be driven by increased adoption of online TV and video services, with the industry accounting for more than 60 percent of the net increase in market value over the next five years.

Juniper’s new white paper, “Digital Content — Now That's Entertainment,” found that OTT (over the top) service providers such as Netflix and Hulu are likely to prove increasingly attractive through a combination of third party and home grown content, with a subscription-based model supplanting the on-demand approach.

Meanwhile, Juniper observed that while OTT content provider services pose an increasing threat to broadcasters, MNOs (mobile network operators) have the opportunity to monetize content through the provision of carrier billing solutions.

Juniper’s study found that where carrier billing was offered as an alternative to credit card billing, there was a dramatic rise in conversion rates. It also observed that with smartphone adoption spreading rapidly in developing markets, carrier billing offered the prospect of monetizing the unbanked and underbanked for the first time.

The whitepaper, “Digital Content — Now That's Entertainment,” is available to download from the Juniper website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Show More