STOCKHOLM/SAN JOSE — LELO on Tuesday announced the launch of three new vibrating prostate massagers, offering the same kind of deep, considered satisfaction that the luxury Swedish designer brand has been offering to women for nearly 15 years.
The three new pleasure products for men are HUGOTM, BRUNOTM and LOKITM, and LELO has released supplementary materials to make sure both the customers and the retailers are well supported.
The products each offer something different: HUGOTM is the flagship product, featuring extreme power, eight vibration settings and LELO’s exclusive remote control SenseMotion technology making it ideal for couples play. The products are available in Black, Deep Rose and Ocean Blue here.
BRUNOTM features the same power and shape, and has a simplified six-function manual interface to offer hands-free pleasure. It is available in Black and Purple here.
The HUGOTM and BRUNOTM boast intense dual motors, and all three products are 100 percent waterproof to a depth of a meter and USB-rechargeable.
LELO said, "these new prostate massagers represent a step forward not only for LELO, but for the male-focused pleasure market as a whole." The company has kicked off an international PR campaign to amplify the launch.
LOKITM features a handle so the user can manipulate the pressure and position for a more hands-on approach and comes in Federal Blue and Obsidian Black.
Global Marketing Manager Steve Thomson remarked, “We at LELO have long recognized that the male market was not being fully catered to, and that there was not just a demand for more luxurious prostate massagers, but potential for huge growth too. This market segment is much bigger and much more receptive than people realize.”
Retailers and distributors should contact usa@lelo.com to place orders and for more information.
