TrafficHaus Adds Postback Tracking Support

TrafficHaus Adds Postback Tracking Support

SAN DIEGO — TrafficHaus says it has made it fast and easy for buyers to track and quantify conversions with its new postback tool, giving clients access to even more robust data to help measure the results of their ad buys.

Going deeper than just impressions and clicks, TrafficHaus clients can follow users from click to conversion and accurately calculate the monetary success of each campaign, TrafficHaus Sales Director Jake Gonzalez said

“It is our priority to provide media buyers with access to the most powerful and results-focused toolset available, and the TrafficHaus team is pleased to release new postback support to enhance clients’ money-making abilities,” Gonzalez said. “Going beyond the click, postbacks link each sale back to the user and the creatives that compelled him to buy. Putting an accurate monetary value on each transaction gives clients access to ROI-focused data that can’t be denied.”

TrafficHaus has made implementing this postback tracking feature easy — simply place a tracking pixel on your site and it’s ready to go, Gonzalez said.  

Those looking to take this tool a step further are invited to explore Server to Server (S2S) postback technology for even more precise tracking of every conversion and transaction.

This function allows clients to assign a value to each conversion, enhancing existing stats with transparent ROI.

These conversion stats are displayed and maintained automatically via the TrafficHaus interface and are accessible with all other key stats already in use.

Email sales@traffichaus.com for more information.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Show More