LFP’s decision to open shop in the region and drop a third party that was distributing Hustler Video, VCA Pictures and other LFP titles may have to do with its wager to expand in the European Union.
“Everyone recognizes the Hustler brand and what it means to the adult industry worldwide,” LFP Video Vice President Jeff Hawkins said. “Upon talking to distributors at AEE and the recent Venus Fair in Berlin, we realized that the idea of LFP doing the distribution ourselves was the right path to take, and our plan was met very positively by foreign distributors.
“When the LFP brand was distributed by a third party, our reputation unfortunately suffered,” he said.
Hawkins said that the company has tapped industry veteran Helen Clyne, who has “deep roots” in the European adult market.
“Helen is the perfect person to take on this task,” he said. “She has been closely linked with the distribution of U.S. DVDs, and especially Hustler DVDs, in Europe since its inception in 1998.”
Krefeld, with a population of nearly 250,000, is located west of the Rhine river and close to the German city of Dusseldorf.
Hawkins said the division will start releasing titles this week.
