ALMERE, The Netherlands — Scala Playhouse will host “Scala’s University” sessions featuring brands such as Jimmyjane, CalExotics, Pipedream, NS Novelties, Rocks-Off and System JO during the upcoming Scala Fair.
The Scala Fair is slated for Sept. 6-7 at the distributor’s showroom in Almere, The Netherlands. During Scala’s University sessions will be offered for free and will teach attendees about the participating brand’s history, its products, various sales techniques and upsell possibilities.
“This is the very first time that we are hosting Scala’s University live and the program is already promising to be a great success,” the company said. “We have a great selection of our must-have brands that will share their inside knowledge with you, the adult novelties retailers.
“There are many exciting names that will host a special Scala University session, including Jimmyjane, CalExotics, Pipedream, NS Novelties, Rocks-Off and System JO. We even have an extra special ‘VIP’ session hosted by Scala Playhouse itself; where you can make the difference to our products and assortment.”
According to the Scala, each company will have its own approach to teaching product knowledge. CalExotics will dive further into its new CalExotics Institute, which educates via online videos.
Pipedream will introduce attendees to its latest collections such as the exclusive Icicles Gold Edition and new C-Ringz line of cock rings. Pipedream will also share its tips and tricks on how to market Pipedream products.
The Scala University sessions are free to attend and are available on a first come- first serve basis. Each session has a limited number of attendees and registration is therefore required. To enroll into Scala’s University, use the following link to view the program and select the sessions you wish to attend: ScalaPlayhouse.com/register-scalas-university/.
The theme of this year’s Scala Fair is “Tropical Temptations.” The Almere-based showroom will open its doors on both days from 9 a.m. to 6 p.m.
